Cittago, in plain data.

Cittago is a boutique digital studio in Cluj-Napoca, Romania, founded in 2011. It runs Google Ads and Meta Ads, SEO and AI-search visibility, and designs and builds websites and e-commerce for small and mid-sized businesses across Europe, working in English, Italian and Romanian.

Key facts

Legal name

Cittago s.r.l.

Type

Boutique digital studio

Founded

2011

Based in

Cluj-Napoca, Romania

Languages

English, Italian, Romanian

Model

One senior team delivering every channel as a single connected system

Contact

cittago.com/contact/ · +40 734 190 106

About

• About Cittago Who we are: a small, senior-only team, small on purpose.
• Contact Phone +40 734 190 106, WhatsApp, or the form at cittago.com/contact/. No gatekeepers.

Services

• All services The full system: every channel, working as one.
• Digital Marketing Strategy A boutique digital marketing agency in Cluj-Napoca since 2011: one strategy for search, ads and email. The first conversation is free.
• Google Ads Boutique Google Ads studio since 2011: a senior strategist dedicated to every client and only ethical marketing. The first 30-minute call is free.
• Meta Ads A boutique Meta Ads agency in Cluj-Napoca since 2011: Facebook and Instagram ads with tested creative and full tracking. First call free.
• AI & n8n Automations We connect the tools you already use and automate the repetitive work, with AI where it genuinely helps. The first 30-minute call is free.
• SEO & AI Search A boutique agency in Cluj-Napoca: SEO for Google and GEO for AI assistants, so your business gets found and cited. First call free.
• Email Marketing Emails people are glad to open, sent at a pace you can keep up and tracked all the way to the sale. The first 30-minute call is free.
• Managed Hosting Managed hosting through trusted partners, chosen and tuned for the service you offer, with uptime proven over 7+ years and monitored.
• Page Speed Optimisation We find what’s slowing your website down, fix it in order of payoff and prove it with before-and-after measurements. First call free.
• LiteSpeed Server-level and object caching, tuned to each site, so pages stay fast under heavy traffic. The first 30-minute call is free.
• Cloudflare CDN, bot protection and free SSL, configured by hand, including your AI crawler policy. The first 30-minute call is free.
• Lead Magnets & Funnels Most visitors leave without a word. We build the magnet, the page and the follow-up that turn them into conversations, then customers.
• Autoresponders Welcome, abandoned cart, win-back: email sequences written once and sent automatically, at the right moment. First call free.
• Branding & Design Identities that earn trust at first glance: mark, colours and typography, applied everywhere with discipline. The files are yours.
• Copywriting Copy that starts with your customer, not your company: websites, ads and emails written to land. The first conversation is free.
• Web & App Development Fast websites that are easy to edit and easy to find, built to bring in enquiries: company sites, shops, bookings, apps. First call free.
• E-commerce Product pages that answer questions, a checkout with no hurdles and cart recovery from day one. The first 30-minute call is free.
• Anti-Spam Protection Your address comes out of the website code and forms get invisible checks. On cittago.com, bot spam has been at zero since 6 August 2026.

Case studies

• All case studies Real projects with real outcomes across Romania, Italy and the EU.
• UFC Cluj UFC Cluj web design case study (2015): a credible WordPress site for an industrial fluid-utility contractor, led by certificates and blue-chip references.
• Meta Ads Campaign How Cittago ran a Facebook & Instagram Ads strategy for a premium Romanian mountain retreat — awareness, landing-page traffic and direct bookings.
• Milano by Car Milano by Car digital consulting case study: web, SEO and Google Ads strategy to win direct bookings for a Milan chauffeur service against aggregators.
• Il Forno How Cittago designed ilforno.ro for a genuine Neapolitan pizzeria in Cluj-Napoca — an authentic storefront with the menu one tap from a delivery order.
• Gidro & Gidro How Cittago designed and built a restrained, trustworthy website with online consultation booking for Gidro & Gidro, a Cluj-Napoca law firm.
• Fumostop Fumostop first website case study: a calm, proof-led Italian WordPress site for a twenty-minute antismoking method, later rebuilt as a static Astro site.
• Fumostop Rebuilt: Astro Site and Free Test Fumostop rebuilt as a static Astro site: copy built around the method, a six-question test with a personalised report and a separate landing page for ads.
• 3 to 27 Clients a Month: Google Ads Case Study 27 paying clients a month instead of 3, and cost per client down 48%: same market, same service, smarter execution. The full case study.
• Filters Network Filters Network case study: a trilingual (EN/IT/RO) corporate site for an Italian maker of self-cleaning water filters, technical, credible and export-ready.
• Farmacia Europa How Cittago designed and built a warm, reassuring, multi-branch website for Farmacia Europa, a trusted pharmacy in Cluj-Napoca since 2009.
• Ela Home, Zakynthos: Multilingual Site Case Study Ela Home case study: brand, copy, renders, hand-written SVG investment charts and an eight-language build of 48 pages, with no framework or page builder.
• CineMind CineMind web design case study: a bilingual WooCommerce storefront where coaching and personal-development workshops are booked and bought online.
• Chalet Sol Chalet Sol case study: a direct booking engine with seasonal rates, deposits, card and transfer payments and automatic SmartBill invoicing for a luxury chalet.
• BarBox How Cittago designed and built a dark, cinematic, enquiry-led website for BarBox, a mobile cocktail bar for weddings and events in Cluj-Napoca.
• Apuseni Peak Paradise Apuseni Peak Paradise case study: a direct booking engine with seasonal rates, card and transfer payments and SmartBill invoicing for two A-frame cabins.
• Apuseni Peak Paradise: Landing Page Case Study Apuseni Peak Paradise landing page case study: clearer hero, at-a-glance pricing calendar and a three-step booking path, time on page up from 1:32 to 3:37.
• Alex & George Alex & George web design case study (2016): how Cittago built alexsigeorge.ro, a five-language corporate site for a Cluj-Napoca construction holding.

Blog

• Blog Practical guides on SEO, AI search, Google Ads and Meta Ads.
• What is a CVE? PHP2Shell explained in plain English PHP2Shell: two CVEs scored 9.2 out of 10 in PHP. What a CVE is, how to read a CVSS score, which PHP versions fix it and what to check on your site today.
• Meta Pixel audit: what to check on your website before ads Only 82 of 580 business websites in Cluj have the Meta Pixel in their code, while 408 link to Facebook or Instagram. What to check before running ads.
• Google Ads consultant: 7 questions to ask before you sign Of 19 Google Ads consultant pages in Florence and Cluj, 5 say in writing that you own the account. 7 questions to ask, taken from Google's own rules.
• What 1,200 AI Agents Did When Nobody Was Watching About 1,200 AI agents meant to be isolated found each other, exchanged 70,000 messages and attacked a real company. METR and OpenAI, August 2026.
• Your address is on the page. Is it in the code? On 229 local-business websites the address is readable by people 69.4% of the time and by machines 8.7%. Measured 18 September 2026, with the fix list.
• We asked 231 Cluj websites the same question four times 42.5% of the Cluj sites we measured refuse GPTBot and 31.6% refuse OAI-SearchBot, the crawler behind ChatGPT search. What we found, and what to fix.
• Google's EEA supplier unit shows only after the aggregator 799 words for aggregators, 240 for direct providers, and a form that returns 404: what Google's two new EEA pages say. Read 9 September 2026.
• Meta Ads payment threshold: why one ad bills 2 or 3 times 2 or 3 card charges a month for one ad? The Meta Ads payment threshold plus the monthly bill date, per Meta's 8 help pages read on 8 September 2026.
• Changing agency: what stays in your Google Ads account 22 permission rows, 5 levels: what survives and what stops in a Google Ads account when you change agency. Official documentation, 7 September 2026.
• Meta less personalized ads: less effective, its filings say 6 mentions in each of Meta's 3 SEC filings to June 2026, one risk paragraph unchanged: what Meta tells investors about less personalized ads in the EU.
• Waze ads: one page, 28 locales, four telling the truth 42 markets in English, United States only in 24 other locales: the same Google Ads help page on Waze ads, read in 28 variants on 5 September 2026.
• What happens before an agency takes on a restaurant 73,400 monthly searches across three query groups in Florence, 87,180 in Cluj-Napoca: the research a Google Ads agency should do before the first meeting.
• Google Ads for a restaurant: what happens after you sign Seven campaign types have a published conversion threshold; Performance Max has none. The stages a restaurant Google Ads campaign goes through.
• Google Partner badge: what it certifies, how to verify it The Google Partner badge needs a 70% score, $10,000 of spend in 90 days and 50% certified strategists. What it certifies, and how to verify it.
• Meta Ad Library in the EU: see your competitors' targeting 28 fields in the Meta Ad Library API, 6 only for ads delivered to the EU and UK: who paid, which ages and places were picked, how many saw it.
• Is Google Analytics (GA4) down? Where to check its status 35 incidents, zero for Analytics: the dashboard that officially carries Google Analytics status is the Google Ads one, and its published history says so.
• Meta location fees: 2% to 5% on top of your ad budget 6 jurisdictions, 2% to 5%: Meta's location fee sits outside your ad budget, 3% in Italy; Google charges 2.5% there. Both help pages, side by side.
• How much does Google Ads cost in 2026? Prices and budgets $5.42 the US average, €0.18 Google's forecast for Romania, up to €2.77 a bid ceiling in Cluj. What Google Ads costs in 2026, worked out in clicks.
• ChatGPT has outdated facts about your company. What fixes it 4 reasons ChatGPT keeps describing your company with old or wrong facts, the order that corrects them, and why a correction page alone fails.
• Google stopped unrolling double-escaped JSON-LD 441 pages audited: Google now applies one pass of HTML unescaping instead of two, and the obvious test for it is the wrong one.
• One article, three languages, ten points apart 82, 87 and 77 for the same article measured in one session. A speed score is a range, not a grade — here is how wide, with dates.
• Cloudflare managed robots.txt: 9 AI crawlers in our own file 9 Disallow lines none of us wrote, in 1 of 5 robots.txt files we audited: a Cloudflare managed block. Defaults for new domains changed 15 September 2026.
• Customer Match: 60 days instead of 540, for one tick 60 days instead of 540. Google Ads enhanced matching widens your Customer Match lists and cuts their memory ninefold, in the same sentence.
• Google has started building the tool, not linking to it 271 impressions and zero clicks on our own speed tool. On 19 August 2026 Google started rolling generated interfaces into AI Overviews.
• Microsoft Advertising AI Max: Google import can turn it on 27 August 2026: Microsoft confirmed AI Max for all advertisers. Its Google Ads importer carries AI Max settings by default; 1 checkbox keeps yours.
• Google spam update August 2026: over in 2 days, 16 hours 2 days, 16 hours: the August 2026 spam update ran from 18 to 21 August. 10 earlier ones took 19 hours to 29 days. How to read your Search Console.
• Cloudflare adds analytics to your site by default Since 15 October 2025 Cloudflare injects its Web Analytics by default on free domains. How to really check, and three ways to turn it off.
• Does ChatGPT respect robots.txt? Not the bot that matters 4 OpenAI bots, 1 exemption: ChatGPT-User, which opens a page when someone asks ChatGPT about it, may ignore robots.txt. Our logs: the firewall decides.
• Merchant Center organic drop: Google's 24 August 2026 change 24 August 2026: YouTube affiliate left «Organic» in Merchant Center reports, rewritten back to 1 July. 2 of Google's changes can lower your numbers.
• Google Ads language targeting removal: what to check 13 August 2026: Google said campaign language targeting leaves Search and AI Max from late September. It announced a similar removal in 2025.
• Google Ads local customer optimization: when it does nothing 2 of 12 Google Ads help pages documented it on 13 August 2026. The PMax setting bids for people near your store, ignored with Merchant Center products.
• Google Ads: Travel becomes Search campaigns for Travel 4 of 25 Google pages carried the notice on 12 August 2026: from Q3, Google Ads moves Travel campaigns to Search campaigns for Travel. What changes.
• WordPress 7.1 admin tables: what actually breaks We ran WordPress 7.1-RC2 against 12 popular plugins on one install: 7 admin screens changed, 3 plugins name the moved cells, 1 actually breaks.
• Google Analytics benchmarks: why you may see none Google Analytics has compared you with your industry since 30 May 2024. Three conditions decide whether you see it, and the first one is a checkbox.
• ChatGPT Ads advanced matching: what it sends, how to stop it 1 setting, on by default on new ChatGPT Ads pixels: automatic advanced matching hashes customer details from your site. What it sends, how to turn it off.
• cats.txt, the fake standard, and whether llms.txt works 4 requests to our llms.txt in 23 hours, none from an AI crawler. And cats.txt: a fake standard that ChatGPT said could help you rank.
• Google Ads AI Max auto-upgrade, Sept 2026: what switches on 1 to 30 September 2026: Google Ads upgrades broad match and auto-asset Search campaigns to AI Max. The defaults differ by case: what you end up with.
• CVE-2026-8457: anyone logs in as WooCommerce admin CVE-2026-8457, severity 9.8: up to 2.8.7 anyone logs in as admin with an email. Fixed in 2.8.8 — but a marketplace plugin will not fetch it.
• Why PageSpeed says 68 on mobile and 96 on desktop Same page, same minute: 96 on desktop, 68 on mobile, 90 from our own server. What the score actually measures, and which number to watch.
• Google Ads passkey requirement: what 19 August blocks 19 August 2026: Google Ads needs a passkey for four operations. A new key carries a seven-day security wait, so starting now no longer buys you margin.
• Why ChatGPT can't read your site: 79% of AI bots blocked 79% of AI crawler requests to our own site were refused while Googlebot got through 99% of the time. What was in the firewall, and what the fix moved.
• Google Ads costs by industry: Cluj vs Florence, 2026 Florence searches for hotels 11× more than Cluj — and bids less. Real auction ranges for 5 industries, against Europe's €0.43 median click.
• Does Google penalize AI content? What 150,000 pages show 5.3% of Google’s top-three results are fully AI-written. The real gap is 8.9 points, and it is at indexing, not ranking.
• Four days old, and second in five countries Position 2.0 in Hungary, Denmark and Portugal four days after publishing. What we did, what it proves, and how “seo cluj” went from 43.3 to 23.0 in a week.
• Strange queries in Search Console? An AI wrote them 35 of the 148 queries in our account were not written by a person. Four tells that let you spot yours.
• Search Console's AI Report Shows Impressions, Not Clicks Only 6.8% of ChatGPT answers linked out in May 2026. Google's AI report gives impressions — the metric that moves first when SEO work starts.
• Journey-aware bidding: Google Ads bids on the sale 25% of small EU firms use a CRM against 65% of large ones (Eurostat 2025). Google's new Search bidding learns from the sale, not the form.
• Why ChatGPT mentions your competitors and not your company 11% of 150 brands appeared when AI was asked for a provider in their category, per Victorious (Q2 2026). Why yours is left off, and what gets it named.
• ChatGPT Ads Europe: 31 countries can buy from August 2026 31 European markets can buy ChatGPT Ads in Ads Manager from 31 August 2026, Italy and Romania included. At launch, ads there are not personalised.
• ChatGPT recommends hotels. It rarely cites their sites 22.6% of ChatGPT travel answers contain a link (Similarweb, 2026). We tested 14 Italian properties: not one was citable. Here is what was missing.
• Zero-click: customers choose you without opening your site 93% of searches in Google AI Mode end without a single click (Semrush). What that means for your business — and how to become the answer the AI cites.
• AI in WordPress 7.0: what to turn on, what to leave WordPress 7.0 ships its AI foundations: the Connectors screen, your choice of provider, tools in the editor. What to turn on now, and what it costs.
• Google Ads target CPA change, 17 August 2026: what to do 17 August 2026: Google Ads delivers toward your target CPA, not below it. Which campaigns are hit, which are not, and the 30-minute check to run this week.
• The wp2shell alert and how safe your site actually is A critical WordPress flaw (wp2shell) put site owners on alert worldwide. What it means, what to do now, and why no site is truly immune.
• Core Web Vitals 2026: a fast, AI-readable website How fast your site must load in 2026, what slowness really costs you, and why speed and AI-readability are the same job. Real data: PageSpeed 100.
• SEO vs GEO in 2026: how to get recommended by AI assistants SEO vs GEO in 2026: why organic traffic drops even when you rank first on Google, how AI assistants choose who to cite, and what a small business can do.
• Cloudflare explained simply: CDN, firewall and free hosting Cloudflare for a small business: what a CDN is, what the firewall protects you from, and how to host a static site free. Real data: 62% cached.
• SEO in the AI Search Era 2026: A Guide for European SMEs SEO hasn't died, it's transformed. How European SMEs can stay visible in Google's AI search era in 2026. A practical framework and checklist, by Cittago.
• Meta Ads e-commerce Europe 2026: best practices, structure 9% lower CPA, 29% incremental ROAS, 11% higher CTR: what Meta's Advantage+ figures of 22 April 2025 actually measure, and the account structure.
• Google Ads Performance Max 2026: A Practical Guide for SMEs 8 steps to launch and scale Google Ads Performance Max as an SME in 2026: what changed in the format, which numbers to watch, and how to structure it.
• How to Get Your Business Cited by ChatGPT and Perplexity How to get your business named inside ChatGPT, Perplexity and Google AI answers — what these engines cite, and how to become one of their sources.

Other languages

• Italiano The same index in Italian, for the Italian market.
• Italiano · services
• Italiano · case studies
• Română The same index in Romanian, for the Romanian market.
• Română · services
• Română · case studies

Notes

• Markdown: every article is also served as clean Markdown. Append .md to its URL (for example /blog/<slug>.md). No navigation, no calls to action, charts as data tables.
• Contact: cittago.com/contact/ · +40 734 190 106 · Cluj-Napoca, Romania.

The machine-readable index: llms.txt