01The challenge
Appetite starts before the first bite.
Most people meet a pizzeria before they smell it. They meet it on a phone, standing in a kitchen at 8pm, deciding where dinner comes from. Il Forno had the harder half sorted — the recognised Visciano oven at the centre of the room, tomato from the volcanic soil of Vesuvius, an open kitchen with a screen on the dough so you watch your pizza take the flame, and a bottega along the wall selling the wines, pastas and sauces the kitchen trusts. None of that reaches a first-time visitor scrolling in the dark.
So the site had one job before charm: read as genuinely Neapolitan in three seconds — not a template with a red-and-green flag, but the real thing — and turn a hungry, distracted, small-screen visitor into an order in as few taps as possible. It had to open fast, say “Vera Pizza Napoletana” and mean it, and never leave anyone hunting for the Glovo button. And it had to launch the day the doors did — no soft period, no placeholder, the storefront live the moment the first pizza came out.
02What we delivered
A menu you can almost taste
We built the whole thing end to end — design, development, hosting — on WordPress with Elementor Pro, so nothing about it looks like WordPress. Near-black navy, a white mark, and food shot large and close: the leopard-spotted cornicione, the tartufo, the crudo draped over rocket. Romanian copy that says what it means — “Tradiție napoletană în inima Clujului” — and, quietly confident, “Maybe the best pizza in Cluj-Napoca.” Every screen points one direction — eat — with Glovo, Bolt Food and Wolt within thumb's reach and the phone, +40 722 431 315, a tap behind them.
Underneath sits a menu the team runs itself. Margherita at 41, Al Tartufo at 60, a new focaccia on a Friday — when a price moves or a pizza joins the twenty-three, the kitchen edits it, no ticket, no wait. Local SEO tuned for how Cluj actually searches — “pizza Cluj”, “Napoletana delivery” — points nearby phones straight to the oven, and hosting we look after keeps it all standing. We shipped it live at opening, on schedule.
03The result
- LaunchedLive on ilforno.ro at opening, on schedule
- 1 partnerDesign, build, menu, SEO and hosting from a single team
- 3 channelsGlovo, Bolt Food and Wolt ordering one tap from any page
- Mobile-firstOptimized for the phones where most orders begin
Il Forno opened with a site as authentic as its dough — live and ordering from the first day, on schedule and from one team. The kitchen keeps the menu current itself, and every visit lands one tap from Glovo, Bolt Food, Wolt or the phone.
The founder learned his dough in Naples, under Vincenzo — thirty years at the peel. He brought the method home to Str. Memorandumului: a wood-fired Visciano oven, San Marzano tomato from the slopes of Vesuvius, Casolare mozzarella carried in from Naples. The pizza was already Neapolitan to the bone. The site had to earn the same word — vera — and put the menu one tap from an order.
- Client
- Il Forno
- Location
- Cluj-Napoca, Romania
- Platform
- WordPress · Elementor Pro
- What we delivered
- Site with menu + orders on 3 apps
- Services
- The site
- ilforno.ro
The project, in three steps
The challenge, what we delivered and the result
In practice
What went into it
- 01
Web design
A dark, near-black interface where large, close-cropped food photography carries the room — no flags, no clichés.
- 02
Web development
Built end to end on WordPress and Elementor Pro, mobile-first because the order starts on a phone.
- 03
Menu system
The team updates all twenty-three pizzas, prices and the bar themselves, without touching a developer.
- 04
SEO
On-page local optimisation for “pizza Cluj” and “Napoletana delivery” so nearby searches find the oven first.
What the client says
I worked with Cittago for website design and promotion campaigns. They have a very professional and innovative team. It was a pleasure to work with them because they have good ideas and the implementation process was fast. We will definitely collaborate in the long term!
In short
Key facts
- Il Forno is a Neapolitan pizzeria on Str. Memorandumului in Cluj-Napoca, built around a wood-fired Visciano oven.
- Its kitchen uses San Marzano tomato from the slopes of Vesuvius and Casolare mozzarella brought in from Naples.
- Cittago designed, built and hosts ilforno.ro on WordPress with Elementor Pro; the site went live on opening day, on schedule.
- Ordering through Glovo, Bolt Food and Wolt is one tap from any page.
- The team updates the menu of twenty-three pizzas and its prices itself, without a developer.
Questions
Questions with answers we think are useful
1What did Cittago do for Il Forno?
Design, development, menu system, local SEO and hosting for ilforno.ro, built end to end on WordPress with Elementor Pro and launched on the day the pizzeria opened.
2Can you order from Il Forno online?
Yes. Glovo, Bolt Food and Wolt are one tap away on every page of ilforno.ro, with the phone a tap behind them.
3Where is Il Forno?
On Str. Memorandumului, in Cluj-Napoca.
4Who keeps the menu up to date?
The Il Forno team. The menu system lets them change pizzas and prices themselves, without a developer.
What we used
The services behind this project
The next project could be yours
The first meeting is free and lasts 30 minutes: online, by phone or, if you are in Cluj, over a coffee. Tell us what you want to build, and we will tell you honestly what would work.
Prefer a message? You can reach us on WhatsApp, by email or by phone and we will reply directly.
No preparation and no follow-up pressure. If we are not a good fit, you leave with better questions to ask whoever comes next.