Case study · Law firm website · Romania
Gidro & Gidro
A Cluj-Napoca law firm, with a consultation one click away.
Gidro & Gidro is an established Cluj-Napoca law firm that carries one line above its door — Vincit Omnia Veritas, truth conquers all. Its attorneys handle the full spread of the law: public procurement, administrative and tax litigation, civil and contract, criminal, family, consumer protection, corporate, insolvency and international private law. From the first consultation to the closing argument in court. The site had to hold that authority — and let a worried person book a meeting before they lost their nerve.
The challenge
People choose a lawyer before they call one.
Most Romanians meet a law firm through a name passed across a kitchen table, then check it online at eleven at night — anxious, unsure which door is theirs. Gidro & Gidro had the substance: decades of courtroom experience, nine practice areas, a firm that argues public procurement one morning and a family matter the next. What it lacked was a place online that read as calmly and seriously as the attorneys themselves.
So the site had one job before polish. It had to feel trustworthy in three seconds — restrained, professional, unmistakably a firm you would hand your problem to — and turn that late-night reader into a booked consultation before doubt talked them out of it. No jargon wall, no stock gavels. Just clear practice areas and a way in.
What we built
The firm's authority, made legible online
We designed and built the site end to end — restrained, professional, built on trust rather than decoration. Each of the nine practice areas gets its own plain explanation, so a visitor knows within seconds whether their matter belongs here, from tax litigation to insolvency to international private law. The motto sits where it should. The tone stays measured throughout, the way a good attorney speaks in a first meeting.
At the centre sits the thing referrals never gave the firm: a book-a-consultation flow. A visitor picks a time and sends the essentials without a phone call, so the anxious late-night reader becomes an appointment on the calendar. Local and practice-area SEO points Cluj-Napoca searches — an administrative dispute, a criminal matter, a procurement challenge — straight to the right page, and the firm turns quiet online visibility into a working way to bring in clients.
In practice
What went into it
Web design
A restrained, professional interface where clarity and calm do the persuading — no gavels, no stock-photo handshakes.
Web development
Built end to end and mobile-first, because most people first meet the firm on a phone, late and worried.
Consultation booking
An on-site flow lets a visitor book a consultation and send the essentials without ever making a call.
Local & practice-area SEO
On-page optimisation points Cluj-Napoca searches to the right practice area, from tax litigation to family law.
The outcome
9
Practice areas, each its own clear page
Book online
Consultations reserved without a phone call
1 partner
Design, build and SEO from a single team
Mobile-first
Built for the phone where most search begins
Gidro & Gidro now meets its clients online with the same calm authority its attorneys carry into court. Nine practice areas read clearly, and a worried visitor can book a consultation before the doubt sets in — no phone call required.
How we work
Four steps, every time.
Discovery call
Thirty free minutes to understand the business, the market, and where the money actually leaks.
Custom strategy
A plan built around the one metric that matters — not a template, not a channel checklist.
Implementation
Senior hands build it: campaigns, pages, tracking — the whole funnel wired as one system.
Monitor & optimise
We watch the numbers every week and cut what doesn’t pay, so results compound instead of fading.
A fair first step
Curious what we'd build for you?
Thirty minutes with a senior strategist, no script and no pitch. We'll look at how your business shows up online and sketch what we'd do first — yours to keep, whoever builds it.
15 years · 5.0 on Google · 56 brands · 11.4× average return on ads · 6 countries
