Blog — Cittago
Worth your coffee break.
Practical guides on search, AI and advertising — written for the people who run businesses, not for other marketers.
What happens to my Google Ads Travel campaign in Q3 2026?
Starting Q3 2026 Google migrates Travel campaigns on its own. We checked 25 Google pages: the notice is on four, none of them in Romanian.
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Google Analytics benchmarks: why you may see none
Google Analytics has compared you with your industry since 30 May 2024. Three conditions decide whether you see it, and the first one is a checkbox.
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WordPress 7.1 admin tables: what actually breaks
We ran WordPress 7.1-RC2 against 12 popular plugins on one install: 7 admin screens changed, 3 plugins name the moved cells, 1 actually breaks.
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ChatGPT Ads advanced matching turns on 17 August
17 August 2026: ChatGPT Ads turns automatic advanced matching on for pixels you already have. What it sends to OpenAI, and the four clicks that stop it.
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Google Ads turns on AI Max from 1 September 2026
From September 2026 Google auto-upgrades Search campaigns using automatically created assets or campaign-level broad match to AI Max. No opt-out button.
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Does llms.txt work? 4 requests in 23 hours, zero AI
4 requests to our llms.txt in 23 hours, none from an AI crawler. Google says it ignores the file. What the server logs show, and what to do instead.
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Why PageSpeed says 68 on mobile and 96 on desktop
Same page, same minute: 96 on desktop, 68 on mobile, 90 from our own server. What the score actually measures, and which number to watch.
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CVE-2026-8457: anyone logs in as WooCommerce admin
CVE-2026-8457, severity 9.8: up to 2.8.7 anyone logs in as admin with an email. Fixed in 2.8.8 — but a marketplace plugin will not fetch it.
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Why ChatGPT can't read your site: 79% of AI bots blocked
79% of AI crawler requests to our own site were refused while Googlebot got through 99% of the time. What was in the firewall, and what the fix moved.
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Google Ads passkeys: the real deadline is 12 August
19 August 2026: Google Ads requires a passkey for sensitive actions. A new key can take 7 days to work, so the date that matters is 12 August.
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Does Google penalize AI content? What 150,000 pages show
5.3% of Google’s top-three results are fully AI-written. The real gap is 8.9 points, and it is at indexing, not ranking.
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Google Ads costs by industry: Cluj vs Florence, 2026
Florence searches for hotels 11× more than Cluj — and bids less. Real auction ranges for 5 industries, plus two managed accounts.
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Strange queries in Search Console? An AI wrote them
35 of the 148 queries in our account were not written by a person. Four tells that let you spot yours.
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Four days old, and second in five countries
Position 2.0 in Hungary, Denmark and Portugal four days after publishing. What we did, what it proves, and how “seo cluj” went from 43.3 to 23.0 in a week.
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Search Console's AI Report Shows Impressions, Not Clicks
Only 6.8% of ChatGPT answers linked out in May 2026. Google's AI report gives impressions — the metric that moves first when SEO work starts.
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Journey-aware bidding: Google Ads bids on the sale
25% of small EU firms use a CRM against 65% of large ones (Eurostat 2025). Google's new Search bidding learns from the sale, not the form.
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Why ChatGPT won't recommend your company (2026)
96% of brands are described accurately by AI, but only 11% appear in answers. July 2026 study, 8 platforms — and what actually moves the needle.
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ChatGPT ads in Europe: what's live in July 2026
Zero EU countries can buy ChatGPT ads in July 2026. Where the pilot runs, why the EU is last, and what our own Search Console data says to do instead.
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ChatGPT recommends hotels. It rarely cites their sites
22.6% of ChatGPT travel answers contain a link (Similarweb, 2026). We tested 14 Italian properties: not one was citable. Here is what was missing.
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Google Ads target CPA change, 17 August 2026: what to do
From 17 August 2026 Google Ads delivers toward your target CPA, not below it. Which campaigns are hit, and the 30-minute check to run before then.
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AI in WordPress 7.0: what to turn on, what to leave
WordPress 7.0 ships its AI foundations: the Connectors screen, your choice of provider, tools in the editor. What to turn on now, and what it costs.
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Zero-click: customers choose you without opening your site
93% of searches in Google AI Mode end without a single click (Semrush). What that means for your business — and how to become the answer the AI cites.
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The wp2shell alert and how safe your site actually is
A critical WordPress flaw (wp2shell) put site owners on alert worldwide. What it means, what to do now, and why no site is truly immune.
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Cloudflare explained simply: CDN, firewall and free hosting
Cloudflare for a small business: what a CDN is, what the firewall protects you from, and how to host a static site free. Real data: 62% cached.
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SEO vs GEO in 2026: how to get recommended by AI assistants
SEO vs GEO in 2026: why organic traffic drops even when you rank first on Google, how AI assistants choose who to cite, and what a small business can do.
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Core Web Vitals 2026: a fast, AI-readable website
How fast your site must load in 2026, what slowness really costs you, and why speed and AI-readability are the same job. Real data: PageSpeed 100.
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Meta Ads E-commerce Europe 2026: Benchmarks, CPA & ROAS
European e-commerce benchmarks from Meta 2025: 9% lower CPA on Advantage+ sales, +11% CTR from AI backgrounds — plus the account structure behind them.
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Google Ads Performance Max 2026: A Practical Guide for SMEs
A 2026 guide to Google Ads Performance Max for SMEs: what changed this year, the numbers that matter, and an 8-step framework to launch and scale PMax.
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How to Get Your Business Cited by ChatGPT and Perplexity
How to get your business named inside ChatGPT, Perplexity and Google AI answers — what these engines cite, and how to become one of their sources.
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SEO in the AI Search Era 2026: A Guide for European SMEs
SEO hasn't died — it's transformed. How European SMEs can stay visible in Google's AI search era in 2026. A practical framework and checklist, by Cittago.
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