01
An identity, not just a logo
Mark, colours, type and usage rules.
Mark, colours, typography and usage rules: a system that makes you look like one company wherever you appear.
Branding and design · Cittago
Branding and design: show people exactly who you are
Before reading a single word, people have already judged you. The mark, the colours, the type and the way the page feels answer a single question within seconds: can I trust them?
- Since 2011
- Over 56 brands grown
- 5.0 from 21 Google reviews
The identity boardExample
BIBoutique HotelIndustrial WorksRooms with a storyPrecision, made to order
Colours
TypographyAaSerif, elegantSans, solid
ApplicationsBIBoutique HotelIndustrial WorksBI
Elegant for the boutique hotel: serif type, warm colours, plenty of breathing room.Solid for the industrial company: sturdy type, strong contrast, strict rules.
- 2011the year we started working for our clients' businesses
- 56+brands grown so far
- 6countries where we have clients
- 5.0our Google rating, from 21 reviews
- 1senior strategist on every account
Branding at Cittago
People decide in seconds. Design decides for them
An excellent company with a dated identity loses to a mediocre one that looks immaculate. Not because people are shallow, but because looks are the only information a stranger has.
Your brand speaks in every room you’re not in.
We build identities with weight: a mark that works everywhere, from the browser tab to the shopfront, colours and type chosen with intent, and the discipline to apply them the same way on the website, in print, on packaging and on social media. Quality, not decoration: the kind of design that makes the price feel right before you’ve said it.
What you get
What we build for you
An identity system, applied consistently everywhere, with the files in your hands.
02
Design shaped by your customers
Your audience sets the language; we speak it.
Elegant for the boutique hotel, solid for the industrial company. Your audience sets the language; we speak it fluently.
03
Applied the same everywhere
Website, print, packaging, social media.
Website, business cards, print, packaging, social media templates: one hand, one look, no drift.
04
Files that are yours
Every source and every format, documented.
Every source file, in every format, delivered and documented. The brand belongs to you, not to the designer.
05
A brand guide
The rules, written so anyone can follow them.
The identity rules, written so anyone can follow them, so your printer, your developer or a new colleague applies them correctly.
06
Website-ready
The identity, carried straight into the site.
The identity goes straight into the website and the ads, so everything looks the same from day one.
The web development pageDo you also need a website, SEO or email marketing? We are a full team: what we do not do directly, we deliver with trusted partners, to the same standard.
What it is not
What branding at Cittago is not
Four things you will not get from us.
Just a logo
A logo on its own soon looks inconsistent; we build the whole system.
Decoration for its own sake
Every choice has a reason: your audience.
Files held by the agency
You get all the source files, documented.
This season’s fashion
We build for years, not for this month’s trend.
How we work
How we build an identity
It all starts with your current brand. Then, three stages.
It all starts with a conversation: we look at how your brand comes across today, next to your competitors, and tell you honestly what we’d keep and what we’d fix first. From there, our method has three stages.
- 01
We review the current brand
What we keep and what we fix.
We look at the brand alongside your competitors and the audience you want to win over.
- 02
We build the system
Mark, colours, type, rules.
We draw the mark, choose the colours and typography and write the usage rules.
- 03
We roll it out everywhere
Website, print, packaging, social media.
We apply the identity across every touchpoint and hand over the documented source files.
Boutique studio
What it means to work with a boutique studio
Four things you notice in the day-to-day collaboration.
01
Few clients, time for each
Few clients, so every account gets the time it needs.
We do not take on every project. We work with a small number of clients, so that every account gets the time and attention it needs.
02
The same person, from the first conversation
The strategist from the first conversation is the one who manages your campaigns.
The senior strategist you talk to at the first meeting is the one who manages your campaigns. We do not hand you over to someone else once we start.
03
Involved in your business
We look at the whole path to the sale, not just at the ads.
We are glad about every new customer we bring you. That is why we do not stop at the ads: we also look at the offer, the website and the message, so that the whole path to the sale works.
04
Relationships that last
Some clients have worked with us for over 10 years.
Some clients have worked with us for over 10 years. It is not us saying it: they wrote it themselves, in their Google reviews.
In brief
Updated: October 2026
- We are Cittago, a boutique digital marketing agency from Cluj-Napoca, Romania, dedicated to our clients. Since 2011 we have done ethical, effective marketing, built to grow along with each client's business.
- We build complete visual identities: mark, colours, typography and rules, applied consistently on the website, in print, on packaging and on social media, with all files handed to the client.
- We work in Romanian, English and Italian, with clients in 6 countries. To date we have grown over 56 brands.
- Today, Cittago's rating on Google is 5.0, from 21 reviews.
- We do not work with contracts that keep clients tied to us. We prefer to earn their trust through results: we start gradually and accelerate together only when there is potential.
Frequently asked questions
Questions about branding
Direct answers to what people ask us before the first conversation.
1What does the branding and design service include?
A complete identity system, not just a logo: a mark that works everywhere, from the browser tab to the shopfront, colours and typography chosen with intent, and clear usage rules. Then we apply it consistently on the website, business cards, print, packaging and social media templates.
2Are the design files mine?
Yes, all of them. We deliver every source file, in every format, documented. The brand belongs to you, not the designer, so you can hand the materials to any printer, developer or colleague without relying on us.
3How is it different from a logo made in-house or by a freelancer?
A logo on its own soon looks inconsistent from one medium to the next. We build the whole system, with rules that make your website, print, packaging and social media look like one company. One senior team means one hand, and no chaos of versions.
4Is it right for a small business, and how do we start?
Yes. We shape the identity around your audience: elegant for a boutique hotel, solid for an industrial company. The first step is a free 30-minute conversation with a senior strategist, with no sales pitch and no obligation. We work in English, Romanian and Italian.
Let's get acquainted
The first meeting is free and lasts 30 minutes: online, by phone or, if you are in Cluj, over a coffee. You tell us about your business, and we tell you honestly how we can help.
Prefer a message? You can reach us on WhatsApp, by email or by phone and we will reply directly.
No preparation and no follow-up pressure. If we are not a good fit, you leave with better questions to ask whoever comes next.