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A magnet worth the swap
Something your customers genuinely want.
Something your customers genuinely want, not a brochure in disguise. If it isn’t worth an email address, we don’t ship it.
Lead magnets and funnels · Cittago
Lead magnets and funnels: the visitors you paid for shouldn’t just disappear
Of all the people who visit your website, only a few buy today. The rest leave without saying a word. This page is about them.
- Since 2011
- Over 56 brands grown
- 5.0 from 21 Google reviews
The magnet pageExample
FreeYour guide to a mountain weekendThe stay calculatorSeasonal prices, explained
Walks, places to eat and what not to miss.Find out in a minute what a stay costs for your family.What each package includes, and the best time to come.
[email protected]Send me the guideWork it outShow me the prices
Then, the follow-up
- Day 0Your guide, as promisedYour calculationSeasonal prices
- Day 2Three walks for beginnersWhat the price really includesWhen the mountains are quietest
- Day 5See you in the mountains?Book direct, no commissionAny questions left?
A guide your customers actually want, not a brochure in disguise.A calculator that answers the question people ask themselves before they buy.An honest price guide, so people know what to expect.
- 2011the year we started working for our clients' businesses
- 56+brands grown so far
- 6countries where we have clients
- 5.0our Google rating, from 21 reviews
- 1senior strategist on every account
Lead magnets at Cittago
The customer you lose today isn’t lost. They’re just not ready yet
Think about how you buy: you look, compare, leave and come back a few weeks later, if something reminds you. Your customers are no different.
Yet most websites give them only two doors: buy now, or disappear.
A lead magnet is the third door: something genuinely useful, such as a guide, a calculator or an honest price guide, offered in exchange for an email address. Then a few well-written messages, sent at the right moment, keep the conversation going until the person is ready. We’ve been building these quiet mechanisms since 2011, and they’re often the cheapest growth a business can buy.
What you get
What we build for you
A useful magnet, a single-purpose page and a follow-up that keeps the conversation going.
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A single-purpose page
It offers the magnet and asks for nothing else.
A simple, good-looking page that offers the magnet and asks for nothing else: no menus, no noise, no dozens of buttons.
03
Follow-up written person to person
It helps first, and only then sells.
A short email series that helps first and only then sells, sent only to people who asked for it.
The email marketing page04
Numbers you can act on
What a lead costs and what it’s worth.
You know what a lead costs and what it’s worth. When the maths works, we scale up; when it doesn’t, we change course.
05
Traffic that reaches the door
Ads bring people in; the magnet keeps them.
Google and Meta ads bring people to the door; the magnet opens it, and email shows them in.
The Google Ads page06
Joined up end to end
From form to CRM, no copying and pasting.
The address goes straight into the right list and the CRM, and the follow-up starts without anyone pressing a button.
The automation pageDo you also need a website, SEO or email marketing? We are a full team: what we do not do directly, we deliver with trusted partners, to the same standard.
What it is not
What a lead magnet at Cittago is not
Four things you will not get from us.
A brochure in disguise
The magnet has to be useful in its own right; otherwise it isn’t worth an email address.
Bought lists
We only write to people who asked for the magnet, with their consent.
A page with ten offers
One job per page: the magnet, and nothing else.
A hard sell from the first email
We help first, then invite, at the person’s own pace.
How we work
How we build a lead magnet
It all starts with your visitors’ journey. Then, three stages.
It all starts with a conversation: we look at where your visitors come from and where they drop off, and sketch the magnet we’d build first. From there, our method has three stages.
- 01
We find where people drop off
Where visitors come from and where they leave.
We follow the visitor journey, from the ad or search to the page they abandon.
- 02
We build the magnet and the page
Something useful, on a single-purpose page.
We choose the magnet worth the swap and build the page that offers it, with nothing extra.
- 03
We write the follow-up and measure
Messages that help, then the numbers.
We write the short email series and track what each lead costs and what it’s worth.
Boutique studio
What it means to work with a boutique studio
Four things you notice in the day-to-day collaboration.
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Few clients, time for each
Few clients, so every account gets the time it needs.
We do not take on every project. We work with a small number of clients, so that every account gets the time and attention it needs.
02
The same person, from the first conversation
The strategist from the first conversation is the one who manages your campaigns.
The senior strategist you talk to at the first meeting is the one who manages your campaigns. We do not hand you over to someone else once we start.
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Involved in your business
We look at the whole path to the sale, not just at the ads.
We are glad about every new customer we bring you. That is why we do not stop at the ads: we also look at the offer, the website and the message, so that the whole path to the sale works.
04
Relationships that last
Some clients have worked with us for over 10 years.
Some clients have worked with us for over 10 years. It is not us saying it: they wrote it themselves, in their Google reviews.
In brief
Updated: October 2026
- We are Cittago, a boutique digital marketing agency from Cluj-Napoca, Romania, dedicated to our clients. Since 2011 we have done ethical, effective marketing, built to grow along with each client's business.
- We build lead magnets: a useful magnet, a single-purpose page and a follow-up written person to person, tracked all the way to the sale.
- We work in Romanian, English and Italian, with clients in 6 countries. To date we have grown over 56 brands.
- Today, Cittago's rating on Google is 5.0, from 21 reviews.
- We do not work with contracts that keep clients tied to us. We prefer to earn their trust through results: we start gradually and accelerate together only when there is potential.
Frequently asked questions
Questions about lead magnets
Direct answers to what people ask us before the first conversation.
1What does the lead magnet and funnel service include?
Four things: a genuinely useful magnet (a guide, a calculator or an honest price guide), a single-purpose page that offers it in exchange for an email address, a short series of follow-up emails written by a person, and clear numbers on what each lead costs and what it’s worth.
2How is it different from ads that go straight to the website?
Ads bring visitors to the door, and most leave without buying. A lead magnet is the third door: it holds on to people who aren’t ready yet by offering something useful in exchange for their address, and the follow-up keeps the conversation going until the time is right.
3Is it right for a small business?
Yes. Lead magnets are often the cheapest growth a business can buy, so they suit smaller budgets too. We’re a boutique agency in Cluj-Napoca with a senior team, working in English, Romanian and Italian.
4What’s the first step, and what does it cost?
The first step is a free 30-minute conversation with a senior strategist: we look at where visitors drop off and sketch the first magnet we’d build, which is yours to keep either way. We agree the price afterwards, based on your goals.
Let's get acquainted
The first meeting is free and lasts 30 minutes: online, by phone or, if you are in Cluj, over a coffee. You tell us about your business, and we tell you honestly how we can help.
Prefer a message? You can reach us on WhatsApp, by email or by phone and we will reply directly.
No preparation and no follow-up pressure. If we are not a good fit, you leave with better questions to ask whoever comes next.