Words thatsell quietly.
Your website can be fast and beautiful and still say nothing. Copy is the part that convinces — the difference between 'looks nice' and 'let's talk'.
The story so far
The right words don't shout. They land.
Most business copy fails the same way: it talks about the company instead of the customer. Years of experience, passion for excellence, dedicated teams — all true, all invisible. The reader has one question — 'what's in this for me?' — and leaves when the page won't answer it.
We write the other kind: copy that starts from your customer's actual situation, says one clear thing per page, and earns the next sentence with the last one. Headlines that stop people, stories that hold them, and calls to action that feel like the obvious next step rather than a demand. Less text than you'd expect. More effect than you're used to.
In practice
What we write for you
Websites that convert
Page by page: hooks, stories and structure that walk a stranger from curious to convinced.
Ads with a reason to click
Short-form copy for Google and Meta that matches intent instead of interrupting it.
Email people finish
Newsletters and sequences written like a human wrote them — because one did.
One voice, everywhere
A tone that's recognisably yours across the website, the ads, the emails and the proposals.
Common questions
Copywriting, answered.
What kinds of copy does Cittago actually write?
Cittago writes four things: website pages that walk visitors from curious to convinced, short-form ad copy for Google and Meta, newsletters and email sequences, and one consistent brand voice across all of them. Each page says one clear thing, starting from your customer's situation rather than your company.
How is this different from writing the copy in-house ourselves?
Most in-house copy talks about the company, not the customer, so readers never find the answer to 'what's in this for me?' Cittago's senior team, working since 2011, writes from your customer's actual situation, saying one clear thing per page, using less text for more effect.
What's the first step, and what does it cost?
Start with a free 30-minute copy review, scoped to your goals with no set price. Send your most important page; a senior strategist tells you where it loses people and shows how they'd rewrite the first screen. It's yours to keep, with no obligation.
Do you write in languages other than Romanian?
Yes. Cittago, based in Cluj-Napoca, works in English, Italian and Romanian, and serves clients across six countries. Whichever language your customers use, the copy starts from their situation and keeps one recognisable voice across your website, ads and emails.
A fair first step
Start with a free copy review
Thirty minutes with a senior strategist, no script and no pitch. Send us your most important page; we'll tell you where it loses people and show you how we'd rewrite the first screen. Yours to keep.
15 years · 5.0 on Google · 56 brands · 11.4× average return on ads · 6 countries
What clients say
