01
Websites that persuade
Page by page, from curious to convinced.
Page by page: headlines, stories and structure that take a stranger from curious to convinced.
Copywriting · Cittago
Copywriting: carefully chosen words that sell quietly
A website can be fast and beautiful and still say nothing. The copy is what persuades: the difference between “looks nice” and “let’s talk”.
- Since 2011
- Over 56 brands grown
- 5.0 from 21 Google reviews
Same spot, different wordsExample
Before
We are market leaders, with a passion for excellence and a dedicated team.The best renovation company. Quality guaranteed.This month’s newsletter: news from us
After
Your new bathroom, finished on the agreed date, at the price we quoted.Renovate your bathroom with no surprises on priceThree mistakes that push up the cost of a renovation
See how we work, step by step.A clear quote before any work starts.And how to avoid them before you sign.
The reader asks: what’s in it for me?On the website: the headline says what the reader gets, not how great the company is.In the ad: the copy matches what the person searched for, instead of interrupting them.In the email: the subject line is a small promise the email keeps.
- 2011the year we started working for our clients' businesses
- 56+brands grown so far
- 6countries where we have clients
- 5.0our Google rating, from 21 reviews
- 1senior strategist on every account
Copywriting at Cittago
The right words don’t shout. They land
Most business copy fails in the same way: it talks about the company instead of the customer. The reader has one question, “what’s in it for me?”, and leaves when the page won’t answer it.
Years of experience, a passion for excellence, dedicated teams: all true, all invisible.
We write the other kind of copy: it starts from the customer’s real situation, says one clear thing per page and earns the next sentence with the one before. Headlines that stop people, stories that hold them and calls to action that feel like the natural next step, not a demand. Fewer words than you’d expect, more effect.
What you get
What we write for you
Copy that starts with the customer, on your website, in your ads and in your emails, in one voice.
02
Ads with a reason to click
Short copy that matches the search.
Short copy for Google and Meta that matches what the person is looking for, instead of interrupting them.
The Google Ads page03
Emails read to the end
Written by a person, for people.
Newsletters and sequences that read as if a person wrote them, because one did.
04
One voice for everything
Recognisable on your site, in ads and in quotes.
A tone that’s recognisably yours on the website, in ads, in emails and in the quotes you send.
05
The first screen, rewritten first
Where most people drop off.
We start with your most important page and its first screen, where most people drop off.
06
Copy AI understands too
Clear for people, easy for assistants to cite.
One clear point per page, said simply, is also the copy Google and AI assistants understand and cite.
The SEO and GEO pageDo you also need a website, SEO or email marketing? We are a full team: what we do not do directly, we deliver with trusted partners, to the same standard.
What it is not
What copywriting at Cittago is not
Four things you will not get from us.
Copy about the company
We start from the customer and their question.
SEO filler
We write for people; search engines follow.
Empty superlatives
No “market leaders” or “excellence”: facts and clear next steps.
More words than needed
One point per page, in as few words as possible.
How we work
How we write
It all starts with your most important page. Then, three stages.
It all starts with a conversation: you send us your most important page, and we tell you where it loses people and how we’d rewrite the first screen. From there, our method has three stages.
- 01
We listen to your customers
Their questions and their words.
We start from your customers’ real situation: what they ask, what holds them back, how they talk.
- 02
We write one point per page
Headlines, stories, clear steps.
We write each page around a single message, with a natural next step.
- 03
We measure and refine
Where people read and where they leave.
We watch how people behave on the page and refine the copy wherever they drop off.
Boutique studio
What it means to work with a boutique studio
Four things you notice in the day-to-day collaboration.
01
Few clients, time for each
Few clients, so every account gets the time it needs.
We do not take on every project. We work with a small number of clients, so that every account gets the time and attention it needs.
02
The same person, from the first conversation
The strategist from the first conversation is the one who manages your campaigns.
The senior strategist you talk to at the first meeting is the one who manages your campaigns. We do not hand you over to someone else once we start.
03
Involved in your business
We look at the whole path to the sale, not just at the ads.
We are glad about every new customer we bring you. That is why we do not stop at the ads: we also look at the offer, the website and the message, so that the whole path to the sale works.
04
Relationships that last
Some clients have worked with us for over 10 years.
Some clients have worked with us for over 10 years. It is not us saying it: they wrote it themselves, in their Google reviews.
In brief
Updated: October 2026
- We are Cittago, a boutique digital marketing agency from Cluj-Napoca, Romania, dedicated to our clients. Since 2011 we have done ethical, effective marketing, built to grow along with each client's business.
- We write copy for websites, ads and emails that starts from the customer’s situation, with one clear message per page and one voice throughout.
- We work in Romanian, English and Italian, with clients in 6 countries. To date we have grown over 56 brands.
- Today, Cittago's rating on Google is 5.0, from 21 reviews.
- We do not work with contracts that keep clients tied to us. We prefer to earn their trust through results: we start gradually and accelerate together only when there is potential.
Frequently asked questions
Questions about copywriting
Direct answers to what people ask us before the first conversation.
1What kind of copy do you write?
Four kinds: web pages that take visitors from curious to convinced, short ad copy for Google and Meta, newsletters and email sequences, and a single brand voice that stays the same everywhere. Every page makes one clear point, starting from the customer’s situation, not the company’s.
2How is it different from copy written in-house?
Most in-house copy talks about the company rather than the customer, so the reader never gets an answer to “what’s in it for me?”. Our senior team, working since 2011, writes from the customer’s real situation, with one clear point per page and fewer words for more effect.
3Do you write in other languages too?
Yes. We work in English, Romanian and Italian, with clients in 6 countries. In every language, the copy starts from the customer’s situation and keeps one recognisable voice across your website, ads and emails.
4What’s the first step, and what does it cost?
The first step is a free 30-minute conversation: you send us your most important page, and a senior strategist tells you where it loses people and shows you how they’d rewrite the first screen. That’s yours to keep, with no obligation. We agree the price afterwards.
Let's get acquainted
The first meeting is free and lasts 30 minutes: online, by phone or, if you are in Cluj, over a coffee. You tell us about your business, and we tell you honestly how we can help.
Prefer a message? You can reach us on WhatsApp, by email or by phone and we will reply directly.
No preparation and no follow-up pressure. If we are not a good fit, you leave with better questions to ask whoever comes next.