Tools · page speed · measured live
Speed you can actually see.
This isn't a marketing claim. Your own browser just timed how fast this page loaded — on your device, over your connection, in real seconds. Below is the breakdown in plain words, why speed quietly decides whether a website keeps customers or loses them, and how to test your own site on Google's tool.
Measured on this page
First paint — when you first saw something
0.000s
The moment the blank screen ended and the first real content appeared. The sooner this happens, the sooner a visitor feels the site is alive and working.
Fully loaded — when everything was ready
0.000s
When the page had completely finished — every font, image and script in place and ready to use, with nothing left spinning.
These are your numbers — measured by your browser, on your device, over your internet connection, just now. A new laptop on fibre and an older phone on mobile data will see different figures from the same page. That makes this a real, honest sample of the actual experience — but only one sample. For a fair, comparable score, there's a standardised test further down.
Why it matters
Every extra second of waiting can cost you about 7% of your sales.
That isn't our opinion — it's what study after study from Google, Amazon and Akamai keeps finding. People decide in the first instants whether a site feels fast, modern and worth their time. When it doesn't, they leave — usually straight back to the search results, often to a competitor whose page opened quicker. And the visitor lost to a slow page is one you already paid for: in ad spend, in SEO, in the work it took to earn that click.
~7%
Fewer conversions for every extra second a page takes to load
53%
Of mobile visitors leave a page that takes longer than 3 seconds
1st
Speed is an official Google ranking factor — the Core Web Vitals
Sources · Google, Akamai & Deloitte performance studies (industry averages, not a guarantee)
How to read the numbers
Two ways to measure — and why you want both.
The reading above is honest, but personal to your device. Google's tool gives you the neutral, comparable score. Together they tell the full story.
What your browser measured
A real-world reading from your own device, browser and connection at this exact moment. It's the truest picture of what a visitor like you experiences. The catch: it changes with the device and network. Treat it as one genuine sample — useful and real, but not a universal grade.
The objective, comparable test
Google's free, independent tool. It loads the page on a standardised device with a deliberately throttled connection, and blends in anonymised data from millions of real Chrome visitors (Core Web Vitals). That removes the "is my device fast?" variable, so you get a fair score you can compare against any competitor — plus a precise checklist of what to fix.
The payoff
Why a fast site quietly wins.
Speed rarely gets the credit, because nobody notices a page that just works. But it shows up in every metric that pays the bills.
More customers, same traffic
Faster pages convert more of the visitors you already have. Nothing else about your offer has to change.
Fewer people lost
Most visitors won't wait. Speed is what stops them bouncing before they ever see what you do — above all on mobile.
Higher Google ranking
Core Web Vitals are a ranking signal. All else equal, the faster page tends to sit above the slower one in search.
Cheaper advertising
Google rewards fast landing pages with a better Quality Score — a lower cost per click for the very same ad.
More trust
A site that opens instantly feels professional and safe. A slow one feels broken or risky before a single word is read.
It compounds
Speed touches every visit, every day, on every channel. Small gains stack up quietly — and keep paying for years.
Don't take our word for it
Test it on Google's own tool.
PageSpeed Insights is Google's free, independent performance test — the objective one described above. Run Cittago through it, then run your own site side by side. Same yardstick, no spin.
Prefer us to do the full analysis and hand you the fix list in priority order? See the speed service →
