Case study · Web design · Romania
Farmacia Europa
A neighbourhood pharmacy's warm, reassuring storefront
Farmacia Europa has looked after Cluj-Napoca since 2009 — several counters across the city, two pharmacists people know by name, and a promise printed on the door: "Din grijă pentru tine." Cittago designed and built the site to feel the way the shop does — calm, clean, human. Somewhere to find the nearest branch, reach the team, or ask about a job, without a moment's friction.
The challenge
Trust is earned at the counter, then tested on a screen.
A pharmacy lives on trust. Fifteen years of it, built one prescription at a time, over a counter where the same two faces greet you. But most people now meet Farmacia Europa on a phone first — looking for the nearest branch at nine on a Sunday, hunting a number to call, checking it's open before they walk over. If that first screen feels cold or clinical, the warmth of the shop never gets its chance.
So the site had one job before anything clever: carry the feeling of the counter onto the screen. Reassuring, not sterile. Human, not corporate. It had to make several locations easy to tell apart and easy to reach, put contact one tap away, and quietly do the recruiting too — because a growing pharmacy is always short a good pharmacist.
What we built
As caring as the counter itself
We designed and built a bright, calm site led by a soft teal-green and real photography of the two pharmacists — the people you'll actually see when you walk in. No stock models, no clinical chill. Generous white space, clear type, and a tone that reads exactly like the tagline: din grijă pentru tine. It feels like being looked after before you've asked a single question.
Underneath, everything a visitor came for is a tap away. Each branch has its own address, hours and map pin, so the nearest counter is obvious. Contact sits on every page. A careers section turns the site into a quiet recruiter, inviting good pharmacists to apply. And local SEO points nearby searches — "farmacie Cluj", "farmacie deschisă acum" — straight to the door.
In practice
What went into it
Web design
A bright, healthcare-clean interface in soft teal-green, warmed by real photography of the two pharmacists people know.
Web development
Built mobile-first, because the search for a nearby, open pharmacy almost always starts on a phone.
Locations & careers
Every branch with its own hours, address and map pin — and a careers section that quietly recruits the next pharmacist.
Local SEO
On-page optimisation for "farmacie Cluj" and "farmacie deschisă acum" so nearby searches land on the right counter.
The outcome
Since 2009
Fifteen years of counter trust, carried onto the screen
Multi-branch
Every location with its own hours, address and map pin
Mobile-first
Built for the phone, where the search for a pharmacy begins
1 partner
Design, build, locations, careers and SEO from a single team
Farmacia Europa now greets people online the way it does at the counter — warm, clear and easy to reach. The nearest branch is one tap away, the team is a call behind it, and good pharmacists can find their way in through the careers page.
How we work
Four steps, every time.
Discovery call
Thirty free minutes to understand the business, the market, and where the money actually leaks.
Custom strategy
A plan built around the one metric that matters — not a template, not a channel checklist.
Implementation
Senior hands build it: campaigns, pages, tracking — the whole funnel wired as one system.
Monitor & optimise
We watch the numbers every week and cut what doesn’t pay, so results compound instead of fading.
A fair first step
Curious what we'd build for you?
Thirty minutes with a senior strategist, no script and no pitch. We'll look at how your business shows up online and sketch what we'd do first — yours to keep, whoever builds it.
15 years · 5.0 on Google · 56 brands · 11.4× average return on ads · 6 countries
