01The challenge
Trust is earned at the counter, then tested on a screen.
A pharmacy lives on trust. Fifteen years of it, built one prescription at a time, over a counter where the same two faces greet you. But most people now meet Farmacia Europa on a phone first — looking for the nearest branch at nine on a Sunday, hunting a number to call, checking it's open before they walk over. If that first screen feels cold or clinical, the warmth of the shop never gets its chance.
So the site had one job before anything clever: carry the feeling of the counter onto the screen. Reassuring, not sterile. Human, not corporate. It had to make several locations easy to tell apart and easy to reach, put contact one tap away, and quietly do the recruiting too — because a growing pharmacy is always short a good pharmacist.
02What we delivered
As caring as the counter itself
We designed and built a bright, calm site led by a soft teal-green and real photography of the two pharmacists — the people you'll actually see when you walk in. No stock models, no clinical chill. Generous white space, clear type, and a tone that reads exactly like the tagline: din grijă pentru tine. It feels like being looked after before you've asked a single question.
Underneath, everything a visitor came for is a tap away. Each branch has its own address, hours and map pin, so the nearest counter is obvious. Contact sits on every page. A careers section turns the site into a quiet recruiter, inviting good pharmacists to apply. And local SEO points nearby searches — "farmacie Cluj", "farmacie deschisă acum" — straight to the door.
03The result
- Since 2009Fifteen years of counter trust, carried onto the screen
- Multi-branchEvery location with its own hours, address and map pin
- Mobile-firstBuilt for the phone, where the search for a pharmacy begins
- 1 partnerDesign, build, locations, careers and SEO from a single team
Farmacia Europa now greets people online the way it does at the counter — warm, clear and easy to reach. The nearest branch is one tap away, the team is a call behind it, and good pharmacists can find their way in through the careers page.
Case study · Web design · Romania
Farmacia Europa
A neighbourhood pharmacy's warm, reassuring storefront
Farmacia Europa has looked after Cluj-Napoca since 2009 — several counters across the city, two pharmacists people know by name, and a promise printed on the door: "Din grijă pentru tine." Cittago designed and built the site to feel the way the shop does — calm, clean, human. Somewhere to find the nearest branch, reach the team, or ask about a job, without a moment's friction.
- Client
- Farmacia Europa
- Location
- Cluj-Napoca, Romania
- Platform
- WordPress
- What we delivered
- Site with all branches
- Services
- The site
- farmaciaeuropa.ro
The project, in three steps
The challenge, what we delivered and the result
In practice
What went into it
- 01
Web design
A bright, healthcare-clean interface in soft teal-green, warmed by real photography of the two pharmacists people know.
- 02
Web development
Built mobile-first, because the search for a nearby, open pharmacy almost always starts on a phone.
- 03
Locations & careers
Every branch with its own hours, address and map pin — and a careers section that quietly recruits the next pharmacist.
- 04
Local SEO
On-page optimisation for "farmacie Cluj" and "farmacie deschisă acum" so nearby searches land on the right counter.
In short
Key facts
- Farmacia Europa is a pharmacy in Cluj-Napoca, serving the city since 2009 from several branches.
- Cittago designed and built farmaciaeuropa.ro on WordPress, mobile-first.
- Every branch has its own address, opening hours and map pin, and contact sits on every page.
- A careers section helps the pharmacy recruit pharmacists.
- On-page local SEO targets searches such as 'farmacie Cluj' and 'farmacie deschisă acum'.
Questions
Questions with answers we think are useful
1What did Cittago build for Farmacia Europa?
A bright, calm, multi-branch website on WordPress: every branch with its own address, hours and map pin, contact on every page, a careers section and on-page local SEO.
2How does the site help people find the nearest branch?
Each branch has its own address, opening hours and map pin, so the nearest counter is one tap away on a phone.
3Why real photography instead of stock images?
The site shows the two pharmacists people actually meet at the counter, so the first screen feels as familiar as the shop.
4Does the site help with hiring?
Yes. A careers section invites pharmacists to apply, so the site also works as a quiet recruiter.
What we used
The services behind this project
The next project could be yours
The first meeting is free and lasts 30 minutes: online, by phone or, if you are in Cluj, over a coffee. Tell us what you want to build, and we will tell you honestly what would work.
Prefer a message? You can reach us on WhatsApp, by email or by phone and we will reply directly.
No preparation and no follow-up pressure. If we are not a good fit, you leave with better questions to ask whoever comes next.