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Advertising and strategy
Growth and infrastructure
Boutique digital marketing · since 2011
Ads here, a bit of SEO there, a newsletter that quietly fizzled out: the pieces were never the problem. We pull them into one strategy that decides what each channel is for.
It decides what each channel is for, so every month builds on the last.
Pick a channel to see its role.
Digital marketing at Cittago
So every month builds on the last instead of starting from scratch. We’ve worked this way since 2011.
Digital marketing is about being found and chosen online: search, paid ads, email and content, steered by one strategy rather than four separate ones.
Everyone has the same channels. The difference is who decides what each one does, and what gets switched off. The result is more clarity, sharper focus and growth that lasts.
The channels
Every channel has a job. The strategy decides what that job is, and what gets cut.
Strategy and budget, agreed together, line by line.
We ask the right questions and do the research to understand how your customers find and choose you, then agree the strategy and budget with you. You’ll understand every line of the plan.
Your ad appears the moment someone searches for what you sell.
Campaigns built around your business, clean traffic and tracking from click to customer, run by a senior strategist.
The Google Ads pagePeople who searched for you see you again on Instagram and Facebook.
Instagram and Facebook ads that work alongside search, not in isolation.
The Meta Ads pageBeing found on Google and in AI assistants.
Search brings the demand. Content and the website make you findable on Google and quotable by AI assistants, and the results compound over time.
The SEO and GEO pageThe conversation carries on with people who aren’t buying today.
Email keeps the conversation alive: follow-up sequences and newsletters that bring people back when they’re ready.
The email marketing pageWhat worked, what didn’t and what we’re changing, briefly.
What moved, what didn’t and what we change next. Short enough to read over a coffee, honest enough to rely on.
One team, one vision: branding, design, strategy and copywriting under one roof. You run the business; we look after the marketing.
What it is not
Four things you won’t get from us.
You get decisions, each with an owner and a date, not forty slides describing your own company back to you.
A plan nobody acts on is just an expensive document.
The useful part is what gets cut, even though that means work we could otherwise sell you.
The first version will be wrong somewhere. It’s built to be corrected against real numbers, not defended.
Who we work for
Every sector loses customers in a different place. Here is where we look first.
More direct bookings, without the platforms' commission.
Every booking made directly on your website is a booking with no commission to a platform. We build campaigns that bring direct bookings and we track the booking, not just the visit. We adjust the budget to the season: sometimes it is precisely the slower months that call for a bigger investment, to raise occupancy.
Calls, map directions and table bookings, all measured.
Your customers do not fill in forms. They call, ask for directions on the map or book a table. We track exactly these actions and show the ads to people nearby, at the hours when they decide where to eat.
The right patients for the treatments you want to provide.
You need the right patients for the treatments you want to provide. We separate searches by treatment and track appointments, not just calls.
The ads reach the places where the genuinely interested customers are.
We learn your sector, identify the marketing opportunities and research until we find where the genuinely interested customers are. That is where the ads go.
Is your sector not on the list? We have grown over 56 brands, in 6 countries, in fields that have nothing in common. The method stays the same and adapts to your market.
How we work
It all starts with a meeting. From there, our method has three stages.
It all starts with a meeting: online, by phone or in person. We get to know each other, and you introduce us to your company and the services you offer. An experienced specialist asks you the right questions to understand your field as well as possible. Together we outline the ideal customer profile, then we analyse the market and find the way to the right customers for your sector. From there, our method has three stages.
The company, the market, its strengths and the ideal customer, before any channel.
Each channel’s job and the budget, agreed together.
Together we decide what each channel is for and what gets cut. You get decisions, each with an owner and a date, and a single shared budget.
Every month builds on the last.
Paid channels give usable data within days; search and visibility in AI assistants take months. We test, measure and adjust against real numbers.
The account stays yours, we only work for what we believe in, and we tell you openly what we can control.
A case study example
An Italian health and wellness brand, managed by us since March 2022. Not a lucky month, nor a conveniently cropped screenshot: two years of decisions, put together.
Two years, from March 2022. Results depend on the sector, the competition and the offer. We do not promise you the same figures; we promise the same involvement and the same method.
Read the full storySince 2011 · Over 56 brands · 6 countries · Romanian, Italian, English
Boutique studio
Four things you notice in the day-to-day collaboration.
Few clients, so every account gets the time it needs.
We do not take on every project. We work with a small number of clients, so that every account gets the time and attention it needs.
The strategist from the first conversation is the one who manages your campaigns.
The senior strategist you talk to at the first meeting is the one who manages your campaigns. We do not hand you over to someone else once we start.
We look at the whole path to the sale, not just at the ads.
We are glad about every new customer we bring you. That is why we do not stop at the ads: we also look at the offer, the website and the message, so that the whole path to the sale works.
Some clients have worked with us for over 10 years.
Some clients have worked with us for over 10 years. It is not us saying it: they wrote it themselves, in their Google reviews.
Updated: October 2026
Frequently asked questions
Direct answers to what people ask us before the first conversation.
Digital marketing is about being found and chosen online: search, paid ads, email and content, steered by one strategy rather than four separate ones. Everyone has the same channels; the difference is how well they work together.
One strategy for search, ads and email, run by one senior team. You get a plan you understand and a shared budget, with branding, design, strategy and copywriting all under one roof.
Each of those covers a single channel. We coordinate all of them under one strategy that decides what each channel is for, so search, ads and email work as one system.
The first step is a free 30-minute conversation with a senior strategist, with no script and no sales pitch. We agree the price afterwards, based on your goals. Our fees are separate from your advertising budget.
Yes. We’re based in Cluj-Napoca and work remotely as a matter of course, with clients in 6 countries. We write and run campaigns natively in English, Italian and Romanian.
It depends on the channel. Paid channels give usable data within days, because the traffic is bought. Search and visibility in AI assistants take months. We don’t promise fixed timelines; at every stage we tell you what we’re tracking and why.
Then the useful question isn’t whether to switch, but what nobody owns. Plenty of accounts aren’t badly run channel by channel; they’re run by several capable people without a shared plan.
The first meeting is free and lasts 30 minutes: online, by phone or, if you are in Cluj, over a coffee. You tell us about your business, and we tell you honestly how we can help.
Prefer a message? You can reach us on WhatsApp, by email or by phone and we will reply directly.
No preparation and no follow-up pressure. If we are not a good fit, you leave with better questions to ask whoever comes next.
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