Case study · Paid ads · Italy
From 3 clients a month to 30.
Same market, same service — smarter execution
No new product. No bigger promises. We rebuilt how the ads and the website worked together, and let the numbers do the talking: three paying clients a month became twenty-seven.
The challenge
Reasonable spend. Almost nothing to show.
A health and wellness business, active on digital, spending money every month — and getting three clients for it. The ads ran, the reports looked busy, and the growth simply wasn't there. Not a product problem. An execution problem.
The budget was chasing vanity metrics — clicks and impressions that felt like progress but never became customers. And the website that received those clicks wasn't built to turn a visit into a booking.
What we did
Rebuilt around one metric: paying customers
We restructured every campaign around conversions instead of clicks — testing continuously, tightening the audience, cutting what didn't pay. Then we rebuilt the website so the journey from 'interested' to 'booked' was short and obvious.
Google Ads and Meta Ads stopped working as two separate spends and started working as one funnel. Same market. Same service. The only thing that changed was the execution — and it changed everything.
In practice
What went into it
Conversion-first campaigns
Rebuilt around customers acquired, not clicks bought — with continuous A/B testing and tighter targeting.
A website that converts
Rebuilt to shorten the path from visit to booking, so paid traffic stopped leaking.
Two channels, one funnel
Google and Meta ads coordinated instead of competing for the same budget.
Measured to the customer
Every euro traced to a paying client — so scaling was a decision, not a gamble.
By the numbers
Same market. Same service. The only thing that changed was the execution — and every client got cheaper, not more expensive.
The outcome — March 2022 → March 2026
3 → 27
Paying clients per month
10.7×
More leads (9 → 96 monthly)
−48%
Cost per client (€56 → €29)
Monthly ad spend grew from €170 to €791 — but each client got cheaper, not more expensive. That's what smarter execution looks like: you spend more because it finally pays.
How we work
Four steps, every time.
Discovery call
Thirty free minutes to understand the business, the market, and where the money actually leaks.
Custom strategy
A plan built around the one metric that matters — not a template, not a channel checklist.
Implementation
Senior hands build it: campaigns, pages, tracking — the whole funnel wired as one system.
Monitor & optimise
We watch the numbers every week and cut what doesn’t pay, so results compound instead of fading.
A fair first step
Curious what smarter execution would do for you?
Thirty minutes with a senior strategist, no script and no pitch. We'll look at your ads and your website together — where the money leaks, where the wins are — and sketch what we'd change first. Yours to keep.
15 years · 5.0 on Google · 56 brands · 11.4× average return on ads · 6 countries
