01The challenge
Reasonable spend. Almost nothing to show.
A health and wellness business, active on digital, spending money every month — and getting three clients for it. The ads ran, the reports looked busy, and the growth simply wasn't there. Not a product problem. An execution problem.
The budget was chasing vanity metrics — clicks and impressions that felt like progress but never became customers. And the website that received those clicks wasn't built to turn a visit into a booking.
02What we delivered
Rebuilt around one metric: paying customers
We restructured every campaign around conversions instead of clicks — testing continuously, tightening the audience, cutting what didn't pay. Then we rebuilt the website so the journey from 'interested' to 'booked' was short and obvious.
Google Ads and Meta Ads stopped working as two separate spends and started working as one funnel. Same market. Same service. The only thing that changed was the execution — and it changed everything.
03The result
- 3 → 27Paying clients per month
- 10.7×More leads (9 → 96 monthly)
- −48%Cost per client (€56 → €29)
Monthly ad spend grew from €170 to €791 — but each client got cheaper, not more expensive. That's what smarter execution looks like: you spend more because it finally pays.
Case study · Paid ads · Italy
From 3 clients a month to 27.
Same market, same service — smarter execution
No new product. No bigger promises. We rebuilt how the ads and the website worked together, and let the numbers do the talking: three paying clients a month became twenty-seven.
- Client
- Italian Health & Wellness Brand
- Location
- Italy
- Platform
- Google Ads · Meta Ads · WordPress
- What we delivered
- Google Ads + Meta Ads + site
- Services
The project, in three steps
The challenge, what we delivered and the result
By the numbers
| Before | Two years later | |
|---|---|---|
| Paying clients / month | 3 | 27 |
| Monthly leads | 9 | 96 |
| Cost per client | €56 | €29 |
| Monthly ad spend | €170 | €791 |
Same market. Same service. The only thing that changed was the execution — and every client got cheaper, not more expensive.
In practice
What went into it
- 01
Conversion-first campaigns
Rebuilt around customers acquired, not clicks bought — with continuous A/B testing and tighter targeting.
- 02
A website that converts
Rebuilt to shorten the path from visit to booking, so paid traffic stopped leaking.
- 03
Two channels, one funnel
Google and Meta ads coordinated instead of competing for the same budget.
- 04
Measured to the customer
Every euro traced to a paying client — so scaling was a decision, not a gamble.
What we used
The services behind this project
The next project could be yours
The first meeting is free and lasts 30 minutes: online, by phone or, if you are in Cluj, over a coffee. Tell us what you want to build, and we will tell you honestly what would work.
Prefer a message? You can reach us on WhatsApp, by email or by phone and we will reply directly.
No preparation and no follow-up pressure. If we are not a good fit, you leave with better questions to ask whoever comes next.