01
Audiences, not guesswork
The right people see you; everyone else doesn’t.
We define who should see you, by interests, behaviour and lookalikes of your best customers, and leave everyone else out.
Boutique Meta Ads · since 2011
Meta Ads agency: Facebook and Instagram find people before they know they need you
Your next customer isn’t looking for you yet. We run several campaign versions side by side, switch off what isn’t working early and move the budget to what is, tracking everything from first view to enquiry.
- Since 2011
- Over 56 brands grown
- 5.0 from 21 Google reviews
Mountain chaletSponsored
A weekend in the mountains, with a hot tub and a home-cooked breakfast. Book direct, no commission.
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- 2011the year we began managing Google Ads campaigns
- 56+brands grown so far
- 6countries where we have clients
- 5.0our Google rating, from 21 reviews
- 1senior strategist on every account
Meta Ads at Cittago
Nobody opens Instagram to go shopping. And yet.
People scroll to unwind and, somewhere between two videos, discover a hotel, a product or a service they hadn’t heard of an hour earlier.
That discovery isn’t luck. It’s an ad that respected their attention. Facebook and Instagram reach people before they know they need you, and when the ads are done well, they feed everything that comes after.
Facebook and Instagram ads are bought and measured in the same system, Meta Ads, with the same campaign structure and the same budget. That’s why we offer one service, not two.
What you get
What goes into a Facebook and Instagram campaign
Audiences, creative, tracking and testing, joined up with search and explained in plain English.
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Creative that earns its place
Images and copy people don’t scroll past.
Visuals and copy tested in several versions, and kept only if they work.
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Tracking from first view to enquiry
Remarketing reaches interested people, not strangers.
We track the whole journey, from the first view to the enquiry or purchase, so remarketing reaches people who are already interested.
04
Test, stop, scale
Small budgets show what works; the winners get the money.
Several versions run side by side on small budgets. The weak ones are switched off early and the budget moves to what works. No money burnt on hope.
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Meta and Google, together
Meta creates demand; Google captures it.
Google Ads brings in people already searching for you; Meta reaches them before they know they need you. We run the two as one system.
The Google Ads page06
A report you understand
Monthly, on a single page: what was invested, what came back and what we change.
Monthly, on a single page: how much was invested, what came back, what we are changing and why. Every technical term comes with its explanation.
Do you also need a website, SEO or email marketing? We are a full team: what we do not do directly, we deliver with trusted partners, to the same standard.
What it is not
What Meta Ads at Cittago is not
Four things we won’t promise you.
A replacement for search
Meta creates demand; Google captures it. Most businesses need both.
A promise of going viral
We don’t chase likes and shares. We chase enquiries, messages and sales.
Posts on your company page
Paid ads have their own audience, budget and tracking, separate from your regular posts.
A one-week trial
The first days gather the data. The results come afterwards, from what the data tells us to switch off.
Who we work for
Facebook and Instagram for hotels, restaurants, clinics and industrial companies
Every sector loses customers in a different place. Here is where we look first.
Hotels, guesthouses and chalets
More direct bookings, without the platforms' commission.
Every booking made directly on your website is a booking with no commission to a platform. We build campaigns that bring direct bookings and we track the booking, not just the visit. We adjust the budget to the season: sometimes it is precisely the slower months that call for a bigger investment, to raise occupancy.
Restaurants, bars and cafés
Calls, map directions and table bookings, all measured.
Your customers do not fill in forms. They call, ask for directions on the map or book a table. We track exactly these actions and show the ads to people nearby, at the hours when they decide where to eat.
Dental practices
The right patients for the treatments you want to provide.
You need the right patients for the treatments you want to provide. We separate searches by treatment and track appointments, not just calls.
Industrial and B2B companies
The ads reach the places where the genuinely interested customers are.
We learn your sector, identify the marketing opportunities and research until we find where the genuinely interested customers are. That is where the ads go.
Is your sector not on the list? We have grown over 56 brands, in 6 countries, in fields that have nothing in common. The method stays the same and adapts to your market.
How we work
What happens before any ad goes live
It all starts with a meeting. From there, our method has three stages.
It all starts with a meeting: online, by phone or in person. We get to know each other, and you introduce us to your company and the services you offer. An experienced specialist asks you the right questions to understand your field as well as possible. Together we outline the ideal customer profile, then we analyse the market and find the way to the right customers for your sector. From there, our method has three stages.
- 01
We get to know the business
The company, the market, its strengths and the ideal customer, before any channel.
- The company
- the products or services, what makes them good, where they fall short and how they compare with the competition.
- The market and positioning
- what people search for, what competitors offer and where you have the best chances.
- The strengths
- we talk with you and, where relevant, with the company's managers, employees or consultants. They know what customers appreciate and what already works well.
- The ideal customer
- who buys, what they look for, what worries them and what convinces them.
![Two women talking at a café counter, in warm light]()
- 02
We build the creative and audiences
Images, copy and audiences, built on what we learned.
The visuals, copy and audiences are built on everything we learned in the first stage, in several versions.
![Hands writing a plan in a notebook, next to a laptop and a coffee]()
- 03
Test, stop, scale
The budget moves to what works.
Versions run side by side on small budgets; the weak ones are switched off early and the budget moves to whatever brings enquiries.
![A florist owner smiling as she talks on the phone in her shop]()
Ethical marketing, in practice
The account stays yours, we only work for what we believe in, and we tell you openly what we can control.
- The Google Ads account belongs to your company, with its full history. We work in it with access you can revoke at any time.
- We only work for products and services we believe in and that bring real value to the people who buy them.
- We do not tie you to us with a contract. We start gradually, earn trust through results and accelerate together only when there is potential. Our clients stay for the trust earned through proven sales, not for contract clauses.
- We do not promise first place on Google. We tell you openly what we can control and what we cannot.
- We do not use fake reviews, invented urgency or other tricks that bring clicks and damage trust in your brand.
- We tell you directly and transparently when we think we cannot help you or that we are not a good fit, even if it means we do not work together.
- We answer your questions directly, on WhatsApp, by email or by phone, without much formality.
Boutique studio
What it means to work with a boutique studio
Four things you notice in the day-to-day collaboration.
01
Few clients, time for each
Few clients, so every account gets the time it needs.
We do not take on every project. We work with a small number of clients, so that every account gets the time and attention it needs.
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The same person, from the first conversation
The strategist from the first conversation is the one who manages your campaigns.
The senior strategist you talk to at the first meeting is the one who manages your campaigns. We do not hand you over to someone else once we start.
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Involved in your business
We look at the whole path to the sale, not just at the ads.
We are glad about every new customer we bring you. That is why we do not stop at the ads: we also look at the offer, the website and the message, so that the whole path to the sale works.
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Relationships that last
Some clients have worked with us for over 10 years.
Some clients have worked with us for over 10 years. It is not us saying it: they wrote it themselves, in their Google reviews.
In brief
Updated: October 2026
- We are Cittago, a boutique digital marketing agency from Cluj-Napoca, Romania, dedicated to our clients. Since 2011 we have done ethical, effective marketing, built to grow along with each client's business.
- We run Facebook and Instagram ads from one system, Meta Ads, joined up with search and the website under a single strategy.
- We work in Romanian, English and Italian, with clients in 6 countries. To date we have grown over 56 brands.
- Today, Cittago's rating on Google is 5.0, from 21 reviews.
- We do not work with contracts that keep clients tied to us. We prefer to earn their trust through results: we start gradually and accelerate together only when there is potential.
Frequently asked questions
Questions about Meta Ads
Direct answers to what people ask us before the first conversation.
1What does Cittago’s Meta Ads service include?
Audiences built on interests, behaviour and lookalikes of your best customers; creative and copy that are tested and kept only if they work; tracking across the whole journey, from first view to enquiry; and a monthly report in plain English.
2How is Meta Ads different from Google Ads?
Google Ads brings in people already searching for you; Meta reaches them before they know they need you. Facebook and Instagram create the discovery, and Google captures the demand. We run them as one system.
3How do you decide which ads to run?
Several versions run side by side on small budgets. The weak ones are switched off early and the budget moves to what works. Tracking follows the whole journey, so remarketing reaches people who are already interested.
4Do you run Facebook and Instagram ads separately?
No. Both are bought in the same Meta Ads Manager, with the same campaign structure, tracking and budget. Splitting them into two services would just double the reporting, with nothing gained.
5Is it right for a small business?
Yes. We start with small budgets that show what works, and only scale up after that. The first step is a free 30-minute conversation with a senior strategist.
6Do you work with companies outside Cluj?
Yes. The studio is in Cluj-Napoca, but Meta ads reach exactly where your customers are: one city, one region or several countries. We work in English, Italian and Romanian.
Let's get acquainted
The first meeting is free and lasts 30 minutes: online, by phone or, if you are in Cluj, over a coffee. You tell us about your business, and we tell you honestly how we can help.
Prefer a message? You can reach us on WhatsApp, by email or by phone and we will reply directly.
No preparation and no follow-up pressure. If we are not a good fit, you leave with better questions to ask whoever comes next.