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A full speed audit
Every page, measured the way Google measures it.
Every page, measured the way Google measures it, with the slow parts identified and ranked by impact.
Speed optimisation · Cittago
Website speed: every second costs you customers
Between the click and the page appearing, there’s a silence. In that silence, people decide whether it’s worth the wait. Most don’t wait: they hit back and pick the next result.
- Since 2011
- Over 56 brands grown
- 5.0 from 21 Google reviews
PageSpeed Insightscittago.com
100
Performance, measured on cittago.com- First paint FCPGood
- Main content LCPGood
- Stability CLSGood
First paint: how long from the click until something appears on screen. This is where people decide whether to wait.Main content: when the largest element on the page appears. Google’s threshold for “good” is under 2.5 seconds.Stability: text and buttons stay put while the page loads, so nobody taps the wrong thing.
- 2011the year we started working for our clients' businesses
- 56+brands grown so far
- 6countries where we have clients
- 5.0our Google rating, from 21 reviews
- 1senior team that knows your website
Website speed at Cittago
Nobody waits any more. Why would they?
Speed sounds like a technical topic until you see it as behaviour: a fast page keeps people, and the same page, slow, loses them.
Google notices too: slow websites rank lower and pay more per click on ads. You pay for slowness twice.
The cause is almost never one thing: images that are too heavy, scripts loading in the wrong order, servers doing needless work, caching nobody set up. We find them all, fix them in order of priority and prove the difference with before-and-after measurements you can check yourself.
What you get
What speed optimisation includes
A website measured the way Google measures it, and fixed in the order that matters.
02
Fixes in order of payoff
The biggest gains first, the fastest.
Images, scripts, caching, server settings: we tackle them in the order that delivers the most, the fastest.
03
Proof, not promises
Before-and-after measurements you can rerun.
Before-and-after measurements you can rerun whenever you like. If the website isn’t faster, we’re not done.
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Speed that sticks
Safeguards so the site doesn’t slow down again.
Safeguards and monitoring, so the website doesn’t quietly slow down after a few months of new content.
05
Mobile first
The measurement that matters is on a phone.
Phones are the slower device and bring most of the traffic, so that’s where we measure and fix first.
06
The fix list is yours to keep
You keep it, whoever does the work.
After the analysis you get the list of fixes in order of priority. It’s yours, whoever carries it out.
Do you also need a website, SEO or email marketing? We are a full team: what we do not do directly, we deliver with trusted partners, to the same standard.
What it is not
What speed optimisation at Cittago is not
Four things you will not get from us.
A plugin switched on and forgotten
Slowness almost always has several causes; we find all of them, not just the easy one.
A good score on desktop only
We measure on a phone first, where the site is slower and where most visitors come from.
Promises without measurements
We prove the difference with before-and-after measurements you can check yourself.
A fix that lasts until the next blog post
We put safeguards in place, so the speed holds as new content goes up.
How we work
How we make a website faster
It all starts with a measurement. Then, three stages.
It all starts with a conversation: we measure the website the way Google does and show you what’s slowing it down. From there, our method has three stages.
- 01
We measure like Google
Every page, with the slow parts ranked by impact.
We run the same measurements Google uses, on mobile and desktop, and identify every slow part.
- 02
We fix in order of payoff
The changes with the biggest effect first.
Images, scripts, caching and server settings, in the order that delivers the most, the fastest.
- 03
We re-measure and hold the line
We prove the difference, then protect it.
We re-measure so you can see the difference, and put safeguards in place so the site doesn’t slow down again.
Boutique studio
What it means to work with a boutique studio
Four things you notice in the day-to-day collaboration.
01
Few clients, time for each
Few clients, so every account gets the time it needs.
We do not take on every project. We work with a small number of clients, so that every account gets the time and attention it needs.
02
The same person, from the first conversation
The strategist from the first conversation is the one who manages your campaigns.
The senior strategist you talk to at the first meeting is the one who manages your campaigns. We do not hand you over to someone else once we start.
03
Involved in your business
We look at the whole path to the sale, not just at the ads.
We are glad about every new customer we bring you. That is why we do not stop at the ads: we also look at the offer, the website and the message, so that the whole path to the sale works.
04
Relationships that last
Some clients have worked with us for over 10 years.
Some clients have worked with us for over 10 years. It is not us saying it: they wrote it themselves, in their Google reviews.
In brief
Updated: October 2026
- We are Cittago, a boutique digital marketing agency from Cluj-Napoca, Romania, dedicated to our clients. Since 2011 we have done ethical, effective marketing, built to grow along with each client's business.
- We make websites faster: we measure them the way Google does, fix them in order of payoff and prove the difference with before-and-after measurements.
- We work in Romanian, English and Italian, with clients in 6 countries. To date we have grown over 56 brands.
- Today, Cittago's rating on Google is 5.0, from 21 reviews.
- We do not work with contracts that keep clients tied to us. We prefer to earn their trust through results: we start gradually and accelerate together only when there is potential.
Frequently asked questions
Questions about website speed
Direct answers to what people ask us before the first conversation.
1How do I test my website’s speed?
There are two measurements, and they answer different questions. Our free speed test, at cittago.com/tools/page-speed/, shows what your browser recorded, on your device and your connection. Google PageSpeed Insights runs a standardised test on a simulated phone and gives the figure that compares fairly with other websites. Do both: the first tells you what a visitor experienced, the second tells you where you stand.
2What counts as a good speed in 2026?
As a rule of thumb: first content on screen in under a second feels instant, up to about 2.5 seconds is acceptable, and beyond four seconds you lose visitors before they see anything. Google’s official thresholds are the Core Web Vitals, with Largest Contentful Paint under 2.5 seconds on mobile as the limit for “good”. The mobile measurement is the one that matters, because that’s where the site is slower and where most visitors come from.
3What does speed optimisation include?
A full audit that measures every page the way Google does, fixes made in order of payoff (images, scripts, caching, server settings), before-and-after measurements you can rerun yourself, plus safeguards and monitoring so the site doesn’t slow down again.
4How do you decide what to fix first?
We rank every slow part by impact and fix the changes with the biggest effect first. Slowness rarely has a single cause: oversized images, badly ordered scripts, missing caching and needless server work get fixed by priority, not all at once.
5How is it different from doing it in-house?
You get a team of senior specialists who measure the website exactly as Google does and prove the result with before-and-after measurements you can check. The fix list is yours, whoever carries it out. We’ve worked from Cluj-Napoca since 2011 and treat speed as part of the same system as ads, search and the website.
6Is the free speed test the same as the service?
No, and it’s better that way. The free test measures your website and gives you a list: you can run it yourself, as often as you like, without talking to anyone. The service is the work that comes after the list: we fix the slow parts in order of payoff and re-measure to prove the difference. Almost everyone starts with the test, and only some need us afterwards.
7What’s the first step, and what does it cost?
The first step is a free 30-minute analysis: we measure the website the way Google does, show you exactly what’s slowing it down and leave you the list of fixes in order of priority. We agree the price of the work afterwards, based on your goals. No obligation, no pressure.
Let's get acquainted
The first meeting is free and lasts 30 minutes: online, by phone or, if you are in Cluj, over a coffee. You tell us about your business, and we tell you honestly how we can help.
Prefer a message? You can reach us on WhatsApp, by email or by phone and we will reply directly.
No preparation and no follow-up pressure. If we are not a good fit, you leave with better questions to ask whoever comes next.