Every secondcosts you customers.
Between the click and your page appearing, there's a silence. In it, people decide whether you're worth waiting for. Most don't wait — they hit back and choose the next result.
The story so far
Nobody waits anymore. Why would they?
Speed feels like a technical topic until you see it as behaviour: a page that loads in one second keeps people; the same page at four seconds bleeds them. Google notices too — slow sites rank lower and pay more per ad click. You're being charged for slowness twice.
The fix is rarely one thing. It's images heavier than they need to be, scripts loading in the wrong order, servers doing work they could skip, caching nobody configured. We find them all, fix them in priority order, and prove the difference with before-and-after numbers you can check yourself.
In practice
What we do
A full-speed audit
Every page, measured the way Google measures it — with the slow parts named and ranked by impact.
Fixes in payoff order
Images, scripts, caching, server settings — done in the order that moves the needle most, fastest.
Proof, not promises
Before-and-after measurements you can re-run yourself. If it didn't get faster, we're not done.
Speed that stays
Guardrails and monitoring so the site doesn't quietly slow back down after three months of new content.
Common questions
Page Speed Optimisation, answered.
What's included in Cittago's page speed optimisation service?
It includes a full audit measuring every page the way Google does, fixes applied in payoff order (images, scripts, caching, server settings), before-and-after numbers you can re-run yourself, and guardrails plus monitoring so the site doesn't slow back down later.
How do you decide which speed fixes to do first?
We rank each slow part by impact, then fix in payoff order — the changes that move the needle most, fastest. Slowness rarely has one cause: oversized images, mis-ordered scripts, unconfigured caching and unnecessary server work are addressed by priority, not all at once.
How is this different from just improving speed in-house?
You get a senior-only team measuring your site exactly as Google does and proving results with before-and-after numbers you can verify. The fix list is yours to keep, whoever implements it. Cittago, based in Cluj-Napoca since 2011, treats speed as part of one connected system.
What's the first step and how much does it cost?
Start with a free 30-minute speed analysis: we measure your site the way Google does, show exactly what's slowing it down, and hand you the prioritised fix list to keep. Paid work is scoped to your goals afterwards. No obligation, no chasing.
A fair first step
Start with a free speed analysis
We'll measure your site the way Google does, show you exactly what's slowing it down, and hand you the fix list in priority order — yours to keep, whoever implements it.
15 years · 5.0 on Google · 56 brands · 11.4× average return on ads · 6 countries
What clients say
