Pay for customers,not for clicks.
Every day, people search for exactly what you sell. Google Ads puts you in front of them at that precise moment — if it's built by someone who treats your budget like their own.
The story so far
The intent is already there. You just have to meet it.
Google Ads has a reputation: expensive, complicated, easy to burn money on. All true — when it's set up once and left to drift. Campaigns that nobody prunes quietly spend on searches that will never buy, and the report still looks busy.
Done properly, it's the most honest channel in marketing: someone searches, you answer, and every lei or euro is traceable to a result. Our clients' campaigns return 11.4× their ad spend on average. Not because of secret settings — because someone senior watches, tests, and turns things off.
In practice
What we build for you
Campaigns built on your numbers
We start from your margins and your customer value, so we know what a click is allowed to cost before we spend one.
Ads that answer the search
Copy that matches what the person actually typed — the difference between a click and a customer.
Weekly pruning, not annual audits
Underperformers get paused, winners get budget. Quietly, every week.
Reporting without the fog
What you spent, what came back, what we're changing. In plain words, on one page.
Common questions
Google Ads, answered.
What does Cittago's Google Ads management actually include?
You get campaigns built around your margins and customer value, ad copy matched to what people search, weekly pruning where underperformers are paused and winners get budget, and one-page plain-language reporting on spend, return, and changes. A senior strategist watches and tests continuously.
How is this different from managing Google Ads in-house?
The work is done by a senior-only team that watches, tests, and turns off waste every week, rather than setting campaigns once and letting them drift. Cittago also connects ads to your wider marketing so channels reinforce each other instead of running in isolation.
Do you work with businesses running in other languages or countries?
Yes. Cittago is a Cluj-Napoca agency working in English, Italian and Romanian, currently serving clients across six countries. Campaigns and reporting are handled in your language, so the ad copy genuinely matches how your customers search.
How much does Google Ads management cost to start?
It starts with a free 30-minute campaign analysis with a senior strategist, no pitch and no obligation. Ongoing scope is set to your goals and budget rather than a fixed package. If you already run ads, they'll show where budget leaks first.
A fair first step
Start with a free campaign analysis
Thirty minutes with a senior strategist, no script and no pitch. Already running ads? We'll show you where the budget leaks. Starting fresh? We'll sketch the campaign we would build first. Yours to keep, either way.
15 years · 5.0 on Google · 56 brands · 11.4× average return on ads · 6 countries
What clients say
