Ads amplifywhat's already there.
We make sure it's something worth amplifying. We've run Google Ads accounts since 2011 — back when it was AdWords — for clients in six countries. One lesson survived every rebrand: stop the waste before you raise the budget.
Before the campaign
The click is the middle of the story.
Most accounts don't leak money in the settings. They leak it around the click: a slow page, a vague message, an offer buried three scrolls deep. You can bid perfectly and still pay double, because the ad brings the visitor and the page loses them.
That doesn't mean we rebuild your website before we'll work with you. We start fast, with what exists: a quick assessment, the most out of what already works. The cheap fixes go on a list and get handled step by step, while the first results come in.
The process
What happens before we spend a euro
Five steps, each with a deliverable you keep. The campaign comes last — which is exactly why it costs less.
Branding analysis
We look at your brand the way a stranger would: what stands out, what confuses, what's missing. Strengths and flaws, said plainly. Every campaign stands on them.
The cheap fixes
We research the inexpensive, functional changes that bring the first leads: a vectorised logo, a faster page, better product photos, a landing page that matches the search, sharper copy. What makes the list, we decide together.
Market analysis
Where you sit — budget, mid-range or premium — and where you attack with the best odds; not a universal recipe, but your position, in your market.
The report, handed to you
Everything we found, with the reasoning behind each conclusion, in plain words. You understand it and you keep it, whatever you decide next.
Strategy sized to your budget
Only now do we build the campaign: lean or aggressive, shaped around what you can invest monthly. A small budget isn't a problem — it's a design constraint we respect from day one.
No optimisation budget yet? Not a blocker. We start with what's there, and the improvements pay for themselves out of results — not ahead of them.
In practice
What plugs into the campaign
Campaigns on your numbers, pruned weekly
We start from your margins and customer value, so we know what a click is allowed to cost. Then the account gets pruned, every single week. Underperformers stop; winners get budget.
Landing pages & web design
The page a click lands on decides what a customer costs you — so we build landing pages that answer the exact search, with design, speed and message as one piece.
Persuasive copywriting
We understand the technical side of marketing and the psychology behind a buying decision. The copy doesn't describe the service; it sells it.
Email marketing & automation
A lead that doesn't buy today isn't lost. Follow-up sequences, coupons and autoresponders keep working long after the click. You run your business; they run the follow-up.
Forms & lead generation
Short forms, squeeze pages and offers people actually trade an email for. Every extra field costs conversions — we count them.
Cross-channel remarketing, Google ↔ Meta
Someone who searched for you on Google sees you again on Instagram and Facebook — and the other way round. And when the market isn't searching yet, we build awareness ahead of demand.
SEO and paid, together
Organic traffic makes paid traffic cheaper, so we build them as one system — not two invoices.
Measurement from click to customer
Google Tag Manager ties all tracking in one place. GA4 shows what visitors do, Meta Pixel closes the remarketing loop, Hotjar shows where people get stuck. Each installed for a reason.
The evidence
Four years inside one account
An Italian health and wellness brand, managed by us since March 2022. Not one lucky month, not a cropped screenshot. Four years of decisions, with the numbers laid end to end.
The three-minute check
How healthy is your Google Ads account?
Five questions, no email, no contact details. The verdict is computed right here in your browser. Nothing leaves the page.
Where we are
Based in Cluj-Napoca, working in six countries
Our clients are in Cluj-Napoca and across five other European countries. If you're in Cluj, we'll meet you in person — over a coffee, with the account open on the table.
Everyone else gets the same senior team on video and WhatsApp, in English, Italian or Romanian. The reports are identical either way; the handshake is the only thing we can't ship.
Our standard
This page is the working sample
We won't ask you to take our word for it: look at the page you're on. It's built the way we build for clients. Fast, measured, nothing left to chance.
- Switch the language or the theme from the menu: nothing on this page shifts by a single pixel.
Common questions
Google Ads, answered.
What does Cittago's Google Ads management include?
A senior strategist on the account, campaigns built on your margins and customer value, weekly pruning — underperformers stop, winners get budget — and one-page reporting in plain words. Before any of that comes the analysis process. Branding, market, a plan sized to your budget.
Do you work with companies outside Romania?
Yes — that's most of our work. We operate in English, Italian and Romanian, with clients across six countries. Campaigns are written in the language of the market you sell in, not translated mechanically, because how an Italian searches is nothing like how a Romanian does.
Why does the process start before the campaign?
Because ads amplify whatever they find. A slow page or a vague message makes every click more expensive, no matter how well the campaign is set up. We first fix what drags results down and can be fixed cheaply — only then do we spend on traffic.
Do I need a new website to work with you?
No. We start with what exists: a quick assessment, the most out of what's already good, and improvements land step by step as the campaign brings results. Nobody asks you for a big investment before the first lead.
How fast will I see results?
The first signals — cost per click, search quality, how the page converts — show up within the first weeks. Cost per customer settles once measurement has collected data. We don't promise fixed deadlines, because they depend on market and budget; we promise you'll know, at every stage, exactly what we're watching.
What does the reporting look like?
One page, in plain words: what was spent, what came back, what we're changing and why. Measurement runs through Google Tag Manager and GA4, so we talk over the same numbers — not over impressions.
Can I verify your results?
Yes. Our four-year case study on an Italian wellness brand — leads from 9 to 96 a month, cost per customer from €56 to €29 — is published on this site, with the full timeline. So is our click-cost study, and the Google reviews: 5.0 from 21 reviews.
Can we meet in person?
If you're in or near Cluj-Napoca, yes — over a coffee, with the account open on the table. For everyone else, the same conversations happen on video or WhatsApp, in your language.
How do I stop the collaboration if it isn't working?
Simply, and without traps: the Google Ads account is yours, the access is yours, and the collaboration ends with short notice. We'd rather re-earn your trust every month than hold you in a contract.
Do you answer quick questions without a meeting?
Yes, on WhatsApp. Send a short note about what's bothering you — a setting, a report that makes no sense, an invoice that keeps growing — and we answer directly, no forms and no mandatory call.
The companion study
What a click really costs: Cluj vs Florence
This page tells you who you'd be hiring. The study tells you the price of the terrain. Search volumes, bid ranges by industry and Keyword Planner forecasts — for Cluj and, as a mirror, Florence.
A fair first step
A free analysis, not a pitch
Thirty minutes with a senior strategist. Already running ads? We'll show you where the budget leaks and what we'd do differently. Starting from zero? We'll sketch the first plan together — and the analysis is yours to keep, whatever you decide.
Quick question, no meeting? We answer directly on WhatsApp.
Since 2011 · 5.0 on Google from 21 reviews · 56 brands · 6 countries
What clients say
