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Which pages get read and where visitors stop (Google Analytics). Microsoft Clarity and Hotjar record how the page is used, but never what you type into a form.
Which campaigns bring real enquiries, so we stop paying for the ones that don’t. Google Ads and Meta.
Advertising and strategy
Growth and infrastructure
Boutique Google Ads agency · since 2011
Every client has a senior strategist at their side, someone who gets involved in the business and celebrates every new customer with them. We only do ethical marketing: effective, transparent and built to grow along with you.
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Google Ads management
Google Ads management means planning, setting up, monitoring and optimising paid campaigns on Google. At Cittago, we tie the ads to the results that matter to the business: enquiries, calls, appointments, bookings and sales.
A freelancer just starting out, or an owner who runs the campaigns alone, may not yet have the experience needed. They do not know the tools in depth, and the tools are complex, nor what exactly could add value. That is what we have been doing since 2011.
Money is often lost in the details around the ad: a page that loads slowly on a phone, a form that is too long, tracking that does not record a single enquiry.
These details can be learned from tutorials, but the quality of the execution changes when an expert steps in. Theory gets modest results. Real performance takes an eye trained by practice: dozens of accounts seen and mistakes already fixed for others.
And marketing changes almost every month. Some techniques are confirmed by studies and serious statistical analysis; others are unvalidated theory or someone's opinion. Experience means telling them apart and putting real money only into what works.
What you get
Six things we do in every account, explained in plain words. Open a card for the details.
The budget sets the pace: cautious at first, bolder when the results call for it.
Solutions adapt to the size of the business. The budget sets how much demand we can buy and how fast we can test and accelerate: cautious at first, more aggressive when the results call for it. What it cannot do is make up for a weak offer or a website that does not turn visits into enquiries.
Week after week, we remove the searches that do not bring you customers.
Searches unrelated to what you sell, wrong keywords and people who will never buy are removed from the campaigns week after week, through constant optimisation. Savings are a source of profit where they are healthy: we cut what brings nothing and keep everything that builds sales.
Forms, calls, WhatsApp and bookings, all connected to your Google Ads account.
We connect your forms, calls, WhatsApp messages and bookings to the account. Where the data allows, we also send Google the real outcome of each enquiry, whether it became a customer, not just the fact that someone filled in a form. Every decision then rests on real figures.
The headline tells people, within seconds, that they have found exactly what they were looking for.
Whoever clicks an ad decides within seconds whether to stay. The page's headline and subheading must tell them at once that this is exactly what they were looking for. In marketing we call it the value proposition: the clear promise that keeps them on the page, instead of going back to Google and choosing a competitor. Speed matters too: a page that loads slowly on a phone loses people before they read the headline.
People who searched for you on Google see you again on Instagram and Facebook.
When it makes sense, we connect Google Ads with Meta Ads: people who searched for you on Google see you again on Instagram and Facebook.
The details are on our Meta Ads pageMonthly, on a single page: what was invested, what came back and what we change.
Monthly, on a single page: how much was invested, what came back, what we are changing and why. Every technical term comes with its explanation.
Do you also need a website, SEO or email marketing? We are a full team: what we do not do directly, we deliver with trusted partners, to the same standard.
What it is not
Five things we do not promise you, so you know from the start what to expect.
Anyone who gives you a figure before opening your account is guessing, and the figure moves the moment your competitors change theirs.
Ads amplify what already exists. If the offer does not convince, more traffic only brings you more people who leave.
The first month buys the data. The return comes after, from what the data tells us to stop doing.
If the landing page or the tracking is broken, we tell you before we spend, not after.
The account is monitored and cleaned up week after week.
Who we work for
Every sector loses customers in a different place. Here is where we look first.
More direct bookings, without the platforms' commission.
Every booking made directly on your website is a booking with no commission to a platform. We build campaigns that bring direct bookings and we track the booking, not just the visit. We adjust the budget to the season: sometimes it is precisely the slower months that call for a bigger investment, to raise occupancy.
Calls, map directions and table bookings, all measured.
Your customers do not fill in forms. They call, ask for directions on the map or book a table. We track exactly these actions and show the ads to people nearby, at the hours when they decide where to eat.
The right patients for the treatments you want to provide.
You need the right patients for the treatments you want to provide. We separate searches by treatment and track appointments, not just calls.
The ads reach the places where the genuinely interested customers are.
We learn your sector, identify the marketing opportunities and research until we find where the genuinely interested customers are. That is where the ads go.
Is your sector not on the list? We have grown over 56 brands, in 6 countries, in fields that have nothing in common. The method stays the same and adapts to your market.
How we work
It all starts with a meeting. From there, our method has three stages.
It all starts with a meeting: online, by phone or in person. We get to know each other, and you introduce us to your company and the services you offer. An experienced specialist asks you the right questions to understand your field as well as possible. Together we outline the ideal customer profile, then we analyse the market and find the way to the right customers for your sector. From there, our method has three stages.
The company, the market, the strengths and the ideal customer, before any ad.
Every page leads to an enquiry, a call, an appointment or a sale.
We work on page structure, headlines, copy and buttons, design and speed. We fix whatever gets in visitors' way, so that every page leads to an enquiry, a call, an appointment or a sale.
We test, measure and adjust continuously: the figures confirm the decisions.
The ads, the copy and the visuals are built on everything we learned in the first two stages. Then we test, measure and adjust continuously. Intuition helps us form hypotheses, but we make decisions once the figures confirm them.
The account stays yours, we only work for what we believe in, and we tell you openly what we can control.
A case study example
An Italian health and wellness brand, managed by us since March 2022. Not a lucky month, nor a conveniently cropped screenshot: two years of decisions, put together.
Two years, from March 2022. Results depend on the sector, the competition and the offer. We do not promise you the same figures; we promise the same involvement and the same method.
Read the full storySince 2011 · Over 56 brands · 6 countries · Romanian, Italian, English
Boutique studio
Four things you notice in the day-to-day collaboration.
Few clients, so every account gets the time it needs.
We do not take on every project. We work with a small number of clients, so that every account gets the time and attention it needs.
The strategist from the first conversation is the one who manages your campaigns.
The senior strategist you talk to at the first meeting is the one who manages your campaigns. We do not hand you over to someone else once we start.
We look at the whole path to the sale, not just at the ads.
We are glad about every new customer we bring you. That is why we do not stop at the ads: we also look at the offer, the website and the message, so that the whole path to the sale works.
Some clients have worked with us for over 10 years.
Some clients have worked with us for over 10 years. It is not us saying it: they wrote it themselves, in their Google reviews.
Updated: October 2026
Frequently asked questions
Direct answers to what people ask us before the first conversation.
A Google Ads agency plans, launches and manages your campaigns on Google: it chooses the searches you appear for, writes the ads, sets how much you bid and measures what every euro brings. A good agency starts by understanding the business and only then raises the budget. Cittago has been doing this since 2011, as a boutique studio in Cluj-Napoca, for companies in 6 countries.
For us, ethical marketing means a few simple things. We only promise what we can control. We do not use tricks that damage trust in your brand, such as fake reviews or invented urgency. We tell you openly when a campaign is not worth the money. And we only work for products and services we believe in: we do not promote anything that could mislead people or that does not bring them real value.
We set the price of our services after the first analysis, depending on how many campaigns, markets and languages the account involves. Our services are paid separately from the advertising budget, which you pay directly to Google. We do not publish a fixed price, because two accounts with the same budget can require very different work. After our conversation you receive a written proposal, with every cost explained.
There is no minimum that applies to everyone. The budget sets how much demand we can buy and how fast we can test: a small budget means cautious growth, a large one faster acceleration. But the offer, the competition and how well the website turns visits into enquiries matter just as much.
Yes. The account is opened in your company's name and stays its own, with its full history, however long the collaboration lasts. We work in it with access you can revoke at any time.
Yes. We start with an analysis of the existing account: what works, what spends money without results and what is worth keeping. The history stays in the account and helps us, because it shows what has already been tried.
Yes. Performance Max is the campaign type in which Google decides on its own where to show the ads: in search, on YouTube, in Gmail or on maps. We use it when tracking is solid and there is enough data, because otherwise the algorithm learns from the wrong signals.
Yes. We connect calls from the ads and from the website, clicks to WhatsApp and forms to the account, so we can see how many enquiries each campaign brings, not just how many clicks.
PPC stands for “pay per click”: any advertising paid per click, on Google, Meta or LinkedIn. A Google Ads agency works mainly on Google. Cittago manages Google Ads and Meta Ads and connects them, so that someone who searched for you on Google sees you again on Instagram.
The first signals, such as the cost of a click and the quality of the searches, appear in the first weeks. The cost per customer settles once the tracking has gathered enough data. We do not promise fixed timelines, because they depend on the market and the budget. What we do promise is that at every stage you know what we are tracking and why.
Yes, if you are in Cluj or nearby: over a coffee, with the account open on the table. With our other clients we work over video and WhatsApp, and the reports and decisions are the same.
Simply: you tell us, and we stop. We do not tie you to us with a contract. We start gradually, earn trust through results and accelerate together only when there is potential. The account, the access and the data belong to your company anyway.
No. An ad's position is decided at every search, in an auction where the bid, the quality of the ad and the quality of the page all count. Whoever guarantees first place either pays any price per click or promises what they do not control. We track how much a customer costs you, not where the ad appears.
The first meeting is free and lasts 30 minutes: online, by phone or, if you are in Cluj, over a coffee. You tell us about your business, and we tell you honestly how we can help.
Prefer a message? You can reach us on WhatsApp, by email or by phone and we will reply directly.
No preparation and no follow-up pressure. If we are not a good fit, you leave with better questions to ask whoever comes next.
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