Case study · Meta Ads · Romania
Meta Ads Campaign
A structured Facebook & Instagram Ads strategy for a premium hospitality brand in Romania
A premium mountain retreat in Romania needed a paid social strategy to drive awareness, landing page traffic, and direct booking conversions through Facebook and Instagram. With a highly visual product and a seasonal demand pattern, Meta Ads offered the right environment to reach travel-intent audiences and build brand recognition at scale — at a controlled daily budget.
The challenge
A beautiful place is not a booked place.
The client had strong organic content but no structured paid advertising on social media. The goal was to build a scalable Meta Ads presence capable of generating consistent landing page traffic and initiating the booking conversion funnel — while keeping cost per click low and audience targeting precise. A secondary challenge was identifying which campaign types and creative angles would perform best before committing budget to any single approach.
What we built
Three campaigns, one funnel, zero guesswork
A multi-objective Meta Ads strategy structured across three campaign types run simultaneously: organic post boosts for broad reach and brand awareness, dedicated traffic campaigns driving visitors to specific landing pages, and a conversion-optimised campaign targeting checkout initiations and completed bookings. Multiple campaign variants were launched in parallel as a testing phase during the first two weeks of the month. Underperforming variants were identified and paused. Budget was consolidated into the three best-performing campaigns — branded "Spring 2026" — which delivered significantly better results across all metrics. A Meta Pixel was fully configured on the booking platform, capturing a complete funnel of events: content views, searches, cart adds, checkout initiations, and completed purchases — enabling precise remarketing and ongoing optimisation.
Meta Ads Campaign — project detail
In practice
What went into it
Meta Ads (Facebook & Instagram)
Campaign Strategy & Setup
Pixel Implementation & Funnel Tracking
A/B Testing & Optimisation
The outcome
€680
total ad investment
81,802
total impressions
18,961
total clicks
6.92%
average CTR
0.036 lei
cost per click
4,489
confirmed landing page views
The February data demonstrates a clear compounding effect of the Meta Ads campaigns: the majority of revenue generated in a given month is booked for future stays rather than immediate check-ins, creating a reliable forward pipeline. 77% of February's revenue represents confirmed future income — validating the campaign's role in building sustained occupancy well beyond the active month.
How we work
Four steps, every time.
Discovery call
Thirty free minutes to understand the business, the market, and where the money actually leaks.
Custom strategy
A plan built around the one metric that matters — not a template, not a channel checklist.
Implementation
Senior hands build it: campaigns, pages, tracking — the whole funnel wired as one system.
Monitor & optimise
We watch the numbers every week and cut what doesn’t pay, so results compound instead of fading.
A fair first step
Curious what ads could return for you?
Thirty minutes with a senior strategist, no script and no pitch. We'll look at how your business shows up online and sketch what we would do first — yours to keep, whoever does it.
15 years · 5.0 on Google · 56 brands · 11.4× average return on ads · 6 countries
