01The challenge
A beautiful place is not a booked place.
The client had strong organic content but no structured paid advertising on social media. The goal was to build a scalable Meta Ads presence capable of generating consistent landing page traffic and initiating the booking conversion funnel — while keeping cost per click low and audience targeting precise. A secondary challenge was identifying which campaign types and creative angles would perform best before committing budget to any single approach.
02What we delivered
Three campaigns, one funnel, zero guesswork
A multi-objective Meta Ads strategy structured across three campaign types run simultaneously: organic post boosts for broad reach and brand awareness, dedicated traffic campaigns driving visitors to specific landing pages, and a conversion-optimised campaign targeting checkout initiations and completed bookings. Multiple campaign variants were launched in parallel as a testing phase during the first two weeks of the month. Underperforming variants were identified and paused. Budget was consolidated into the three best-performing campaigns — branded "Spring 2026" — which delivered significantly better results across all metrics. A Meta Pixel was fully configured on the booking platform, capturing a complete funnel of events: content views, searches, cart adds, checkout initiations, and completed purchases — enabling precise remarketing and ongoing optimisation.
03The result
- €680total ad investment
- 81,802total impressions
- 18,961total clicks
- 6.92%average CTR
- 0.036 leicost per click
- 4,489confirmed landing page views
The February data demonstrates a clear compounding effect of the Meta Ads campaigns: the majority of revenue generated in a given month is booked for future stays rather than immediate check-ins, creating a reliable forward pipeline. 77% of February's revenue represents confirmed future income — validating the campaign's role in building sustained occupancy well beyond the active month.
Case study · Meta Ads · Romania
Meta Ads Campaign
A structured Facebook & Instagram Ads strategy for a premium hospitality brand in Romania
A premium mountain retreat in Romania needed a paid social strategy to drive awareness, landing page traffic, and direct booking conversions through Facebook and Instagram. With a highly visual product and a seasonal demand pattern, Meta Ads offered the right environment to reach travel-intent audiences and build brand recognition at scale — at a controlled daily budget.
- Client
- Premium Mountain Retreat (Romania)
- Location
- Romania
- Platform
- WordPress / Elementor Pro
- What we delivered
- Three Meta Ads campaigns, one funnel
- Services
The project, in three steps
The challenge, what we delivered and the result
In practice
What went into it
- 01
Meta Ads (Facebook & Instagram)
- 02
Campaign Strategy & Setup
- 03
Pixel Implementation & Funnel Tracking
- 04
A/B Testing & Optimisation
What we used
The services behind this project
The next project could be yours
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No preparation and no follow-up pressure. If we are not a good fit, you leave with better questions to ask whoever comes next.