Case study · Web design & e-commerce · Romania
CineMind
A mind-coach's storefront, back online
CineMind is the method and the brand of trainer Mario Grasso — one-to-one coaching, and workshops with names that make you lean in: Let's Firewalk, Anxiety Relief, Mind Mastery. The promise on the door is four words — “Change your Mind, Change your Life.” The job was to give that promise a digital home that sells: bilingual, on-brand, and open for business again.
The challenge
Trust is the product — the site has to carry it.
Personal development is bought on belief. Nobody books a coaching session or a firewalk on a whim — they read, they weigh, they decide whether this is a person and a method they'd hand their time and their money to. So the site couldn't just look good; it had to make Mario Grasso feel present, credible and close, then make the next step effortless.
There were three practical demands underneath that. It had to speak to two audiences — Romanian and English — without feeling machine-translated. It had to sell, not just inform: workshops and coaching bought online, not chased over the phone. And it had to be live and dependable again — a storefront back open, fast on a phone, where most people meet a brand like this for the first time.
What we built
A coaching brand you can book, not just browse
We built CineMind's home on WordPress with WooCommerce, so the whole catalogue — one-hour coaching, the three-session program, each workshop — is a product you can buy, not a form you fill and wait on. Deep navy and warm gold, Mario front and centre, a clear play-to-watch intro, and copy that names the outcome in plain words: break the negative habits, quiet the anxiety, take back control of your mind. Every screen points one way — start — with the cart and the enrolment a tap away.
The site runs in Romanian and English from one build, so a wider audience meets CineMind in its own language. A newsletter capture turns first-time curiosity into a list Mario owns, a blog gives the method somewhere to breathe and helps the right people find it, and the storefront is mobile-first because that's where the decision usually happens. Back online, quick, and ready to take a booking.
In practice
What went into it
Web design
A calm, confident navy-and-gold interface built around the coach — personal, credible, and easy to trust on a small screen.
E-commerce
Coaching sessions, the three-session program and every workshop sold directly through WooCommerce — booked online, not chased by phone.
Bilingual
Romanian and English from a single build, so a wider audience meets CineMind in its own language.
Lead capture & blog
Newsletter sign-up plus a blog that gives the method room to grow and helps the right people find it.
The outcome
Back online
The CineMind storefront live again on cinemind.net
Buy online
Coaching and workshops sold directly, not over the phone
RO + EN
Two languages from one build, for a wider audience
1 partner
Design, build and hosting from a single senior team
CineMind is open for business again — a bilingual coaching storefront where Mario Grasso's workshops and sessions are one tap from a booking, fast on the phones where most people decide, and looked after by one team.
How we work
Four steps, every time.
Discovery call
Thirty free minutes to understand the business, the market, and where the money actually leaks.
Custom strategy
A plan built around the one metric that matters — not a template, not a channel checklist.
Implementation
Senior hands build it: campaigns, pages, tracking — the whole funnel wired as one system.
Monitor & optimise
We watch the numbers every week and cut what doesn’t pay, so results compound instead of fading.
A fair first step
Want your practice open for business online?
Thirty minutes with a senior strategist, no script and no pitch. We'll look at how your business shows up online and sketch what we would do first — yours to keep, whoever does it.
15 years · 5.0 on Google · 56 brands · 11.4× average return on ads · 6 countries
