Case study · Corporate website · Italy
Filters Network
A trilingual corporate site that makes industrial water filtration feel export-ready.
Forty years of water-technology know-how, and nowhere online to prove it. Filters Network needed a site that could make a self-cleaning industrial filter feel credible to engineers, procurement teams and distributors across three markets. We designed and built it to do exactly that — technical where it counts, plain everywhere else.
The challenge
A brilliant machine still has to be understood.
Filters Network builds automatic self-cleaning water filters under the Ecoklin brand — Radial Swing Suction Scanner technology, 25 to 180 cubic metres an hour, filtration down to 80 microns. The engineering is genuinely advanced. The problem was that none of that translated online, and the buyers who decide on it — plant engineers, procurement managers, export distributors — read spec sheets for a living and trust nothing that feels vague.
The brief was a full corporate build from scratch, in three languages, that could carry a highly technical product without burying the reader in it. It had to look as precise as the hardware, load fast, and turn a curious visitor in Italy, Romania or anywhere in the EU into a qualified conversation.
What we built
The engineering, made legible
We built the corporate site on WordPress and Elementor Pro, structured around the Ecoklin range so the technology reads clearly at every level — from the headline promise of elevating water filtration down to flow rates, micron ratings and the self-cleaning scanner cycle. The specs are there for the engineers; the plain language is there for everyone deciding alongside them.
The whole thing ships trilingual in English, Italian and Romanian from one content architecture, so an export buyer meets the product in their own language and the path to contact stays short on every device.
A strip of the Ecoklin product range alongside the Radial Swing Suction Scanner at the heart of the self-cleaning cycle.
In practice
What went into it
Web design
A clean, industrial layout that mirrors the hardware — structured, precise, and confident enough for a technical B2B buyer.
Web development
Built on WordPress and Elementor Pro, fast and fully responsive, with contact paths that turn a spec-sheet reader into an enquiry.
Trilingual (EN/IT/RO)
One content architecture serving English, Italian and Romanian, so export buyers meet the Ecoklin range in their own language.
Technical product SEO
On-page structure and metadata tuned to how engineers actually search for self-cleaning filters, flow rates and micron ratings.
The outcome
3
Languages, one architecture (EN/IT/RO)
40+
Years of expertise, finally visible
180 m³/h
Full Ecoklin range, clearly presented
100%
Built from scratch, mobile-first
A highly technical product now reads as credible and export-ready to buyers in three markets. The site matches the engineering behind it — precise, fast, and easy to act on.
How we work
Four steps, every time.
Discovery call
Thirty free minutes to understand the business, the market, and where the money actually leaks.
Custom strategy
A plan built around the one metric that matters — not a template, not a channel checklist.
Implementation
Senior hands build it: campaigns, pages, tracking — the whole funnel wired as one system.
Monitor & optimise
We watch the numbers every week and cut what doesn’t pay, so results compound instead of fading.
A fair first step
Curious what we'd build for you?
Thirty minutes with a senior strategist, no script and no pitch. We'll look at how your business shows up online and sketch what we'd do first — yours to keep, whoever builds it.
15 years · 5.0 on Google · 56 brands · 11.4× average return on ads · 6 countries
