Case study · Landing page · Romania
Apuseni Peak Paradise
The ad landing page, redesigned to convert
Two A-frame cabins at 917 metres in the Apuseni Mountains — jacuzzi, Finnish sauna, a wood-fired hot tub, a view that runs to the ridge. The stay sells itself; the landing page behind the ads did not. Cittago rebuilt it on Elementor Pro — a hero that lands in three seconds, pricing you can read at a glance, and a three-step path to a booking. The average time on the page went from 1:32 to 3:37, and conversions rose with it.
The challenge
A paid click is easy to buy — and easy to waste.
Every visitor to the old landing page arrived on a click someone had paid for. And too many of them left before the page had made its case: the average stay was a minute and a half — long enough to glance, not long enough to be convinced. The cabins were extraordinary; the page didn't get that across fast enough, and the moment it took to find a price or a free date was a moment to close the tab.
So the brief wasn't cosmetic. Turn an expensive, distracted, mostly-mobile visit into a real read and a real booking — without touching the ad budget. The page had to sell the A-frame in three seconds, put the price and the free dates in plain sight, and make the path from interest to confirmed reservation as short as it could be.
What we redesigned
A landing page that earns the click it paid for
We rebuilt the page around the thing people are buying — the black A-frame framing the valley, the jacuzzi under an open sky — with a hero that reads premium instantly and one clear next step. Pricing moved from buried to obvious: a live calendar shows every free date with its price on it, so "is it available, and what does it cost" is answered at a glance. Booking became a legible three steps — pick your dates, pay a 30% deposit, get an instant confirmation — with the 5.0 Google rating and 91 real reviews placed exactly where doubt tends to spike.
The whole thing is built on Elementor Pro, and that is deliberate. The owners keep full admin access: they can change a price, swap a photo, clone the entire page or spin up a brand-new landing page for the next campaign — themselves, without a developer. In practice they ask us for the changes; the point is they never have to.
How you book, in three steps — choose dates, pay a 30% deposit, get an instant confirmation
In practice
What the redesign did
Landing-page design
A premium, image-led hero that sells the A-frame in three seconds and points at one clear next step.
Pricing, made obvious
A live calendar with the price on every free date — availability and cost answered at a glance, not hunted for.
A three-step booking path
Dates, a 30% deposit, an instant confirmation — the shortest honest route from ad click to reservation.
Proof where it counts
The 5.0 Google rating and 91 reviews woven in at the exact moment a visitor starts to hesitate.
The number that moved
Time on page, before and after the redesign
2.4×
average time on the landing page
Since the redesign, visitors stay more than twice as long — and conversions rose with the attention. A clearer hero, an at-a-glance pricing calendar and a short, legible path to booking turn a paid click into a real read instead of a bounce.
A closer look
The new landing page, element by element
The page the ads point to, and the pieces that make it work — live on apusenipeakparadise.ro.
The build
Redesigned by us — owned by them.
The landing page is built on Elementor Pro, so it never becomes a page only we can touch. The owners keep full admin access and can take it as far as they like, themselves.
Edit without code
Text, photos and prices are visual and drag-and-drop — changed in minutes, no developer on call.
Admin access, always
The client owns the WordPress admin. Nothing about the page is locked behind us.
Clone the whole page
Duplicate the landing page in a click and use it as the starting point for the next idea.
Spin up a new campaign
Build a fresh landing page for the next offer on the same system, without starting from zero.
One design system
Colours, fonts and spacing are global — every edit stays on-brand automatically.
Ours on call, not on lock
In practice they ask us for the changes. The point is that they never have to.
The outcome
2.4×
Longer on the page after the redesign — 1:32 up to 3:37
5.0 ★
Google rating across 91 real reviews, shown where doubt spikes
3 steps
From a paid ad click to a confirmed, deposit-paid booking
Autonomous
Owners edit, clone and extend the page themselves on Elementor Pro
The same ad budget now buys a longer, more convinced visit — the redesigned page holds attention for over twice as long and turns more of it into bookings. And because it lives on Elementor Pro, the page stays the owners' to change, clone or grow whenever they want.
How we work
Four steps, every time.
Discovery call
Thirty free minutes to understand the business, the market, and where the money actually leaks.
Custom strategy
A plan built around the one metric that matters — not a template, not a channel checklist.
Implementation
Senior hands build it: campaigns, pages, tracking — the whole funnel wired as one system.
Monitor & optimise
We watch the numbers every week and cut what doesn’t pay, so results compound instead of fading.
A fair first step
Paying for clicks that don't convert?
Thirty minutes with a senior strategist, no script and no pitch. We'll look at where your landing page loses the visit and sketch what we'd change first — yours to keep, whoever builds it.
15 years · 5.0 on Google · 56 brands · 11.4× average return on ads · 6 countries
