# Cittago

> Cittago is a boutique digital studio in Cluj-Napoca, Romania, founded in 2011. It runs Google Ads and Meta Ads, SEO and AI-search visibility, and designs and builds websites and e-commerce for small and mid-sized businesses across Europe, working in English, Italian and Romanian.

## About
- [About Cittago](https://cittago.com/about/): Who we are: a small, senior-only team, small on purpose.
- [Contact](https://cittago.com/contact/): Phone +40 734 190 106, WhatsApp, or the form at cittago.com/contact/. No gatekeepers.

## Services
- [All services](https://cittago.com/services/): The full system: every channel, working as one.
- [Digital Marketing Strategy](https://cittago.com/services/digital-marketing/): A boutique digital marketing agency in Cluj-Napoca since 2011: one strategy for search, ads and email. The first conversation is free.
- [Google Ads](https://cittago.com/services/google-ads/): Boutique Google Ads studio since 2011: a senior strategist dedicated to every client and only ethical marketing. The first 30-minute call is free.
- [Meta Ads](https://cittago.com/services/meta-ads/): A boutique Meta Ads agency in Cluj-Napoca since 2011: Facebook and Instagram ads with tested creative and full tracking. First call free.
- [AI & n8n Automations](https://cittago.com/services/automations/): We connect the tools you already use and automate the repetitive work, with AI where it genuinely helps. The first 30-minute call is free.
- [SEO & AI Search](https://cittago.com/services/seo-ai-search/): A boutique agency in Cluj-Napoca: SEO for Google and GEO for AI assistants, so your business gets found and cited. First call free.
- [Email Marketing](https://cittago.com/services/email-marketing/): Emails people are glad to open, sent at a pace you can keep up and tracked all the way to the sale. The first 30-minute call is free.
- [Managed Hosting](https://cittago.com/services/hosting/): Managed hosting through trusted partners, chosen and tuned for the service you offer, with uptime proven over 7+ years and monitored.
- [Page Speed Optimisation](https://cittago.com/services/page-speed/): We find what’s slowing your website down, fix it in order of payoff and prove it with before-and-after measurements. First call free.
- [LiteSpeed](https://cittago.com/services/litespeed/): Server-level and object caching, tuned to each site, so pages stay fast under heavy traffic. The first 30-minute call is free.
- [Cloudflare](https://cittago.com/services/cloudflare/): CDN, bot protection and free SSL, configured by hand, including your AI crawler policy. The first 30-minute call is free.
- [Lead Magnets & Funnels](https://cittago.com/services/lead-magnets/): Most visitors leave without a word. We build the magnet, the page and the follow-up that turn them into conversations, then customers.
- [Autoresponders](https://cittago.com/services/autoresponders/): Welcome, abandoned cart, win-back: email sequences written once and sent automatically, at the right moment. First call free.
- [Branding & Design](https://cittago.com/services/branding-design/): Identities that earn trust at first glance: mark, colours and typography, applied everywhere with discipline. The files are yours.
- [Copywriting](https://cittago.com/services/copywriting/): Copy that starts with your customer, not your company: websites, ads and emails written to land. The first conversation is free.
- [Web & App Development](https://cittago.com/services/web-app-development/): Fast websites that are easy to edit and easy to find, built to bring in enquiries: company sites, shops, bookings, apps. First call free.
- [E-commerce](https://cittago.com/services/ecommerce/): Product pages that answer questions, a checkout with no hurdles and cart recovery from day one. The first 30-minute call is free.
- [Anti-Spam Protection](https://cittago.com/services/anti-spam/): Your address comes out of the website code and forms get invisible checks. On cittago.com, bot spam has been at zero since 6 August 2026.

## Case studies
- [All case studies](https://cittago.com/case-studies/): Real projects with real outcomes across Romania, Italy and the EU.
- [UFC Cluj](https://cittago.com/case-studies/ufccluj/): UFC Cluj web design case study (2015): a credible WordPress site for an industrial fluid-utility contractor, led by certificates and blue-chip references.
- [Meta Ads Campaign](https://cittago.com/case-studies/mountain-retreat/): How Cittago ran a Facebook & Instagram Ads strategy for a premium Romanian mountain retreat — awareness, landing-page traffic and direct bookings.
- [Milano by Car](https://cittago.com/case-studies/milano-by-car/): Milano by Car digital consulting case study: web, SEO and Google Ads strategy to win direct bookings for a Milan chauffeur service against aggregators.
- [Il Forno](https://cittago.com/case-studies/ilforno/): How Cittago designed ilforno.ro for a genuine Neapolitan pizzeria in Cluj-Napoca — an authentic storefront with the menu one tap from a delivery order.
- [Gidro & Gidro](https://cittago.com/case-studies/gidro/): How Cittago designed and built a restrained, trustworthy website with online consultation booking for Gidro & Gidro, a Cluj-Napoca law firm.
- [Fumostop](https://cittago.com/case-studies/fumostop/): Fumostop first website case study: a calm, proof-led Italian WordPress site for a twenty-minute antismoking method, later rebuilt as a static Astro site.
- [Fumostop Rebuilt: Astro Site and Free Test](https://cittago.com/case-studies/fumostop-2026/): Fumostop rebuilt as a static Astro site: copy built around the method, a six-question test with a personalised report and a separate landing page for ads.
- [3 to 27 Clients a Month: Google Ads Case Study](https://cittago.com/case-studies/from-3-to-30/): 27 paying clients a month instead of 3, and cost per client down 48%: same market, same service, smarter execution. The full case study.
- [Filters Network](https://cittago.com/case-studies/filters-network/): Filters Network case study: a trilingual (EN/IT/RO) corporate site for an Italian maker of self-cleaning water filters, technical, credible and export-ready.
- [Farmacia Europa](https://cittago.com/case-studies/farmaciaeuropa/): How Cittago designed and built a warm, reassuring, multi-branch website for Farmacia Europa, a trusted pharmacy in Cluj-Napoca since 2009.
- [Ela Home, Zakynthos: Multilingual Site Case Study](https://cittago.com/case-studies/elahome/): Ela Home case study: brand, copy, renders, hand-written SVG investment charts and an eight-language build of 48 pages, with no framework or page builder.
- [CineMind](https://cittago.com/case-studies/cinemind/): CineMind web design case study: a bilingual WooCommerce storefront where coaching and personal-development workshops are booked and bought online.
- [Chalet Sol](https://cittago.com/case-studies/chaletsol/): Chalet Sol case study: a direct booking engine with seasonal rates, deposits, card and transfer payments and automatic SmartBill invoicing for a luxury chalet.
- [BarBox](https://cittago.com/case-studies/barbox/): How Cittago designed and built a dark, cinematic, enquiry-led website for BarBox, a mobile cocktail bar for weddings and events in Cluj-Napoca.
- [Apuseni Peak Paradise](https://cittago.com/case-studies/apuseni/): Apuseni Peak Paradise case study: a direct booking engine with seasonal rates, card and transfer payments and SmartBill invoicing for two A-frame cabins.
- [Apuseni Peak Paradise: Landing Page Case Study](https://cittago.com/case-studies/apuseni-lp/): Apuseni Peak Paradise landing page case study: clearer hero, at-a-glance pricing calendar and a three-step booking path, time on page up from 1:32 to 3:37.
- [Alex & George](https://cittago.com/case-studies/alexsigeorge/): Alex & George web design case study (2016): how Cittago built alexsigeorge.ro, a five-language corporate site for a Cluj-Napoca construction holding.

## Blog
- [Blog](https://cittago.com/blog/): Practical guides on SEO, AI search, Google Ads and Meta Ads.
- [Google Ads consultant: 7 questions to ask before you sign](https://cittago.com/blog/choosing-google-ads-consultant/): Of 19 Google Ads consultant pages in Florence and Cluj, 5 say in writing that you own the account. 7 questions to ask, taken from Google's own rules.
- [What 1,200 AI Agents Did When Nobody Was Watching](https://cittago.com/blog/ai-agents-secret-message-board-2026/): About 1,200 AI agents meant to be isolated found each other, exchanged 70,000 messages and attacked a real company. METR and OpenAI, August 2026.
- [Your address is on the page. Is it in the code?](https://cittago.com/blog/google-business-profile-website-2026/): On 229 local-business websites the address is readable by people 69.4% of the time and by machines 8.7%. Measured 18 September 2026, with the fix list.
- [We asked 231 Cluj websites the same question four times](https://cittago.com/blog/we-asked-231-cluj-websites-the-same-question-four-times/): 42.5% of the Cluj sites we measured refuse GPTBot and 31.6% refuse OAI-SearchBot, the crawler behind ChatGPT search. What we found, and what to fix.
- [Google's EEA supplier unit shows only after the aggregator](https://cittago.com/blog/unita-aggregatore-google-hotel-2026/): 799 words for aggregators, 240 for direct providers, and a form that returns 404: what Google's two new EEA pages say. Read 9 September 2026.
- [Meta Ads payment threshold: why one ad bills 2 or 3 times](https://cittago.com/blog/prag-de-plata-meta-ads-2026/): 2 or 3 card charges a month for one ad? The Meta Ads payment threshold plus the monthly bill date, per Meta's 8 help pages read on 8 September 2026.
- [Changing agency: what stays in your Google Ads account](https://cittago.com/blog/cambio-agenzia-account-google-ads-2026/): 22 permission rows, 5 levels: what survives and what stops in a Google Ads account when you change agency. Official documentation, 7 September 2026.
- [Meta less personalized ads: less effective, its filings say](https://cittago.com/blog/meta-less-personalised-ads-eu-filings-2026/): 6 mentions in each of Meta's 3 SEC filings to June 2026, one risk paragraph unchanged: what Meta tells investors about less personalized ads in the EU.
- [Waze ads: one page, 28 locales, four telling the truth](https://cittago.com/blog/waze-ads-italia-2026/): 42 markets in English, United States only in 24 other locales: the same Google Ads help page on Waze ads, read in 28 variants on 5 September 2026.
- [What happens before an agency takes on a restaurant](https://cittago.com/blog/proces-agentie-google-ads-restaurant-2026/): 73,400 monthly searches across three query groups in Florence, 87,180 in Cluj-Napoca: the research a Google Ads agency should do before the first meeting.
- [Google Ads for a restaurant: what happens after you sign](https://cittago.com/blog/etape-campanie-google-ads-restaurant-2026/): Seven campaign types have a published conversion threshold; Performance Max has none. The stages a restaurant Google Ads campaign goes through.
- [Google Partner badge: what it certifies, how to verify it](https://cittago.com/blog/google-partner-cosa-significa-2026/): The Google Partner badge needs a 70% score, $10,000 of spend in 90 days and 50% certified strategists. What it certifies, and how to verify it.
- [Meta Ad Library in the EU: see your competitors' targeting](https://cittago.com/blog/biblioteca-reclame-meta-ue-2026/): 28 fields in the Meta Ad Library API, 6 only for ads delivered to the EU and UK: who paid, which ages and places were picked, how many saw it.
- [Is Google Analytics (GA4) down? Where to check its status](https://cittago.com/blog/google-analytics-status-page-2026/): 35 incidents, zero for Analytics: the dashboard that officially carries Google Analytics status is the Google Ads one, and its published history says so.
- [Meta location fees: 2% to 5% on top of your ad budget](https://cittago.com/blog/supplementi-locali-meta-italia-2026/): 6 jurisdictions, 2% to 5%: Meta's location fee sits outside your ad budget, 3% in Italy; Google charges 2.5% there. Both help pages, side by side.
- [How much does Google Ads cost in 2026? Prices and budgets](https://cittago.com/blog/cat-costa-google-ads-romania-2026/): $5.42 the US average, €0.18 Google's forecast for Romania, up to €2.77 a bid ceiling in Cluj. What Google Ads costs in 2026, worked out in clicks.
- [ChatGPT has outdated facts about your company. What fixes it](https://cittago.com/blog/chatgpt-outdated-company-facts-2026/): 4 reasons ChatGPT keeps describing your company with old or wrong facts, the order that corrects them, and why a correction page alone fails.
- [Google stopped unrolling double-escaped JSON-LD](https://cittago.com/blog/json-ld-html-escaping-google-2026/): 441 pages audited: Google now applies one pass of HTML unescaping instead of two, and the obvious test for it is the wrong one.
- [One article, three languages, ten points apart](https://cittago.com/blog/test-velocita-sito-punteggio-2026/): 82, 87 and 77 for the same article measured in one session. A speed score is a range, not a grade — here is how wide, with dates.
- [Cloudflare managed robots.txt: 9 AI crawlers in our own file](https://cittago.com/blog/cloudflare-robots-txt-15-septembrie-2026/): 9 Disallow lines none of us wrote, in 1 of 5 robots.txt files we audited: a Cloudflare managed block. Defaults for new domains changed 15 September 2026.
- [Customer Match: 60 days instead of 540, for one tick](https://cittago.com/blog/customer-match-enhanced-matching-2026/): 60 days instead of 540. Google Ads enhanced matching widens your Customer Match lists and cuts their memory ninefold, in the same sentence.
- [Google has started building the tool, not linking to it](https://cittago.com/blog/generative-ui-tool-pages-2026/): 271 impressions and zero clicks on our own speed tool. On 19 August 2026 Google started rolling generated interfaces into AI Overviews.
- [Microsoft Advertising AI Max: Google import can turn it on](https://cittago.com/blog/ai-max-microsoft-google-settembre-2026/): 27 August 2026: Microsoft confirmed AI Max for all advertisers. Its Google Ads importer carries AI Max settings by default; 1 checkbox keeps yours.
- [Google spam update August 2026: over in 2 days, 16 hours](https://cittago.com/blog/google-spam-update-august-2026/): 2 days, 16 hours: the August 2026 spam update ran from 18 to 21 August. 10 earlier ones took 19 hours to 29 days. How to read your Search Console.
- [Cloudflare adds analytics to your site by default](https://cittago.com/blog/cloudflare-web-analytics-automatica-2026/): Since 15 October 2025 Cloudflare injects its Web Analytics by default on free domains. How to really check, and three ways to turn it off.
- [Does ChatGPT respect robots.txt? Not the bot that matters](https://cittago.com/blog/chatgpt-user-robots-txt-2026/): 4 OpenAI bots, 1 exemption: ChatGPT-User, which opens a page when someone asks ChatGPT about it, may ignore robots.txt. Our logs: the firewall decides.
- [Merchant Center organic drop: Google's 24 August 2026 change](https://cittago.com/blog/merchant-center-report-24-agosto-2026/): 24 August 2026: YouTube affiliate left «Organic» in Merchant Center reports, rewritten back to 1 July. 2 of Google's changes can lower your numbers.
- [Google Ads language targeting removal: what to check](https://cittago.com/blog/google-ads-targeting-lingua-settembre-2026/): 13 August 2026: Google said campaign language targeting leaves Search and AI Max from late September. It announced a similar removal in 2025.
- [Google Ads local customer optimization: when it does nothing](https://cittago.com/blog/google-ads-optimizare-clienti-locali-2026/): 2 of 12 Google Ads help pages documented it on 13 August 2026. The PMax setting bids for people near your store, ignored with Merchant Center products.
- [Google Ads: Travel becomes Search campaigns for Travel](https://cittago.com/blog/search-campaigns-travel-migration-2026/): 4 of 25 Google pages carried the notice on 12 August 2026: from Q3, Google Ads moves Travel campaigns to Search campaigns for Travel. What changes.
- [WordPress 7.1 admin tables: what actually breaks](https://cittago.com/blog/wordpress-7-1-tabelle-pannello-2026/): We ran WordPress 7.1-RC2 against 12 popular plugins on one install: 7 admin screens changed, 3 plugins name the moved cells, 1 actually breaks.
- [Google Analytics benchmarks: why you may see none](https://cittago.com/blog/benchmark-google-analytics-2026/): Google Analytics has compared you with your industry since 30 May 2024. Three conditions decide whether you see it, and the first one is a checkbox.
- [ChatGPT Ads advanced matching: what it sends, how to stop it](https://cittago.com/blog/chatgpt-ads-advanced-matching-17-august-2026/): 1 setting, on by default on new ChatGPT Ads pixels: automatic advanced matching hashes customer details from your site. What it sends, how to turn it off.
- [cats.txt, the fake standard, and whether llms.txt works](https://cittago.com/blog/llms-txt-cats-txt-2026/): 4 requests to our llms.txt in 23 hours, none from an AI crawler. And cats.txt: a fake standard that ChatGPT said could help you rank.
- [Google Ads AI Max auto-upgrade, Sept 2026: what switches on](https://cittago.com/blog/google-ads-ai-max-1-septembrie-2026/): 1 to 30 September 2026: Google Ads upgrades broad match and auto-asset Search campaigns to AI Max. The defaults differ by case: what you end up with.
- [CVE-2026-8457: anyone logs in as WooCommerce admin](https://cittago.com/blog/woocommerce-social-login-cve-2026-8457/): CVE-2026-8457, severity 9.8: up to 2.8.7 anyone logs in as admin with an email. Fixed in 2.8.8 — but a marketplace plugin will not fetch it.
- [Why PageSpeed says 68 on mobile and 96 on desktop](https://cittago.com/blog/pagespeed-mobile-desktop-2026/): Same page, same minute: 96 on desktop, 68 on mobile, 90 from our own server. What the score actually measures, and which number to watch.
- [Google Ads passkey requirement: what 19 August blocks](https://cittago.com/blog/google-ads-passkey-19-august-2026/): 19 August 2026: Google Ads needs a passkey for four operations. A new key carries a seven-day security wait, so starting now no longer buys you margin.
- [Why ChatGPT can't read your site: 79% of AI bots blocked](https://cittago.com/blog/ai-crawlers-blocked-firewall-2026/): 79% of AI crawler requests to our own site were refused while Googlebot got through 99% of the time. What was in the firewall, and what the fix moved.
- [Google Ads costs by industry: Cluj vs Florence, 2026](https://cittago.com/blog/google-ads-cluj-cifre-2026/): Florence searches for hotels 11× more than Cluj — and bids less. Real auction ranges for 5 industries, against Europe's €0.43 median click.
- [Does Google penalize AI content? What 150,000 pages show](https://cittago.com/blog/continut-ai-google-penalizare-2026/): 5.3% of Google’s top-three results are fully AI-written. The real gap is 8.9 points, and it is at indexing, not ranking.
- [Four days old, and second in five countries](https://cittago.com/blog/ranked-five-countries-four-days-2026/): Position 2.0 in Hungary, Denmark and Portugal four days after publishing. What we did, what it proves, and how “seo cluj” went from 43.3 to 23.0 in a week.
- [Strange queries in Search Console? An AI wrote them](https://cittago.com/blog/interogari-ai-search-console-2026/): 35 of the 148 queries in our account were not written by a person. Four tells that let you spot yours.
- [Search Console's AI Report Shows Impressions, Not Clicks](https://cittago.com/blog/search-console-ai-report-2026/): Only 6.8% of ChatGPT answers linked out in May 2026. Google's AI report gives impressions — the metric that moves first when SEO work starts.
- [Journey-aware bidding: Google Ads bids on the sale](https://cittago.com/blog/journey-aware-bidding-2026/): 25% of small EU firms use a CRM against 65% of large ones (Eurostat 2025). Google's new Search bidding learns from the sale, not the form.
- [Why ChatGPT mentions your competitors and not your company](https://cittago.com/blog/ai-brand-mentions-2026/): 11% of 150 brands appeared when AI was asked for a provider in their category, per Victorious (Q2 2026). Why yours is left off, and what gets it named.
- [ChatGPT Ads Europe: 31 countries can buy from August 2026](https://cittago.com/blog/chatgpt-ads-europe-2026/): 31 European markets can buy ChatGPT Ads in Ads Manager from 31 August 2026, Italy and Romania included. At launch, ads there are not personalised.
- [ChatGPT recommends hotels. It rarely cites their sites](https://cittago.com/blog/chatgpt-hotel-citazioni-2026/): 22.6% of ChatGPT travel answers contain a link (Similarweb, 2026). We tested 14 Italian properties: not one was citable. Here is what was missing.
- [Zero-click: customers choose you without opening your site](https://cittago.com/blog/zero-click-ai-2026/): 93% of searches in Google AI Mode end without a single click (Semrush). What that means for your business — and how to become the answer the AI cites.
- [AI in WordPress 7.0: what to turn on, what to leave](https://cittago.com/blog/wordpress-ai-connectors-2026/): WordPress 7.0 ships its AI foundations: the Connectors screen, your choice of provider, tools in the editor. What to turn on now, and what it costs.
- [Google Ads target CPA change, 17 August 2026: what to do](https://cittago.com/blog/google-ads-target-cpa-august-2026/): 17 August 2026: Google Ads delivers toward your target CPA, not below it. Which campaigns are hit, which are not, and the 30-minute check to run this week.
- [The wp2shell alert and how safe your site actually is](https://cittago.com/blog/wp2shell-securitate-site-2026/): A critical WordPress flaw (wp2shell) put site owners on alert worldwide. What it means, what to do now, and why no site is truly immune.
- [Core Web Vitals 2026: a fast, AI-readable website](https://cittago.com/blog/sito-veloce-ai-2026/): How fast your site must load in 2026, what slowness really costs you, and why speed and AI-readability are the same job. Real data: PageSpeed 100.
- [SEO vs GEO in 2026: how to get recommended by AI assistants](https://cittago.com/blog/geo-vs-seo-2026/): SEO vs GEO in 2026: why organic traffic drops even when you rank first on Google, how AI assistants choose who to cite, and what a small business can do.
- [Cloudflare explained simply: CDN, firewall and free hosting](https://cittago.com/blog/cloudflare-cdn-firewall-2026/): Cloudflare for a small business: what a CDN is, what the firewall protects you from, and how to host a static site free. Real data: 62% cached.
- [SEO in the AI Search Era 2026: A Guide for European SMEs](https://cittago.com/blog/seo-ai-search-era-2026/): SEO hasn't died, it's transformed. How European SMEs can stay visible in Google's AI search era in 2026. A practical framework and checklist, by Cittago.
- [Meta Ads e-commerce Europe 2026: best practices, structure](https://cittago.com/blog/meta-ads-ecommerce-2026/): 9% lower CPA, 29% incremental ROAS, 11% higher CTR: what Meta's Advantage+ figures of 22 April 2025 actually measure, and the account structure.
- [Google Ads Performance Max 2026: A Practical Guide for SMEs](https://cittago.com/blog/google-ads-performance-max-2026/): 8 steps to launch and scale Google Ads Performance Max as an SME in 2026: what changed in the format, which numbers to watch, and how to structure it.
- [How to Get Your Business Cited by ChatGPT and Perplexity](https://cittago.com/blog/get-cited-by-ai-search/): How to get your business named inside ChatGPT, Perplexity and Google AI answers — what these engines cite, and how to become one of their sources.

## Other languages
- [Italiano](https://cittago.com/it/llms.txt): The same index in Italian, for the Italian market.
- [Italiano · services](https://cittago.com/it/services/)
- [Italiano · case studies](https://cittago.com/it/case-studies/)
- [Română](https://cittago.com/ro/llms.txt): The same index in Romanian, for the Romanian market.
- [Română · services](https://cittago.com/ro/services/)
- [Română · case studies](https://cittago.com/ro/case-studies/)

## Notes
- Markdown: every article is also served as clean Markdown. Append .md to its URL (for example /blog/<slug>.md). No navigation, no calls to action, charts as data tables.
- Contact: cittago.com/contact/ · +40 734 190 106 · Cluj-Napoca, Romania.