Project Title
Meta Ads Campaign
Romanian Mountain Retreat
Project Overview
A premium mountain retreat in Romania needed a paid social strategy to drive awareness, landing page traffic, and direct booking conversions through Facebook and Instagram. With a highly visual product and a seasonal demand pattern, Meta Ads offered the right environment to reach travel-intent audiences and build brand recognition at scale — at a controlled daily budget.
A structured Facebook & Instagram Ads strategy for a premium hospitality brand in Romania — built around traffic, conversions, and iterative campaign optimisation.
Platform
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WordPress
Template Framework
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Elementor Pro
Meta Ads
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Full Marketing Strategy & Implementation
Cittago - Meta Ads Services
A structured Facebook & Instagram Ads strategy for a premium hospitality brand in Romania
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The Challenge
The client had strong organic content but no structured paid advertising on social media. The goal was to build a scalable Meta Ads presence capable of generating consistent landing page traffic and initiating the booking conversion funnel — while keeping cost per click low and audience targeting precise. A secondary challenge was identifying which campaign types and creative angles would perform best before committing budget to any single approach.
The Solution
A multi-objective Meta Ads strategy structured across three campaign types run simultaneously: organic post boosts for broad reach and brand awareness, dedicated traffic campaigns driving visitors to specific landing pages, and a conversion-optimised campaign targeting checkout initiations and completed bookings.
Multiple campaign variants were launched in parallel as a testing phase during the first two weeks of the month. Underperforming variants were identified and paused. Budget was consolidated into the three best-performing campaigns — branded “Spring 2026” — which delivered significantly better results across all metrics.
A Meta Pixel was fully configured on the booking platform, capturing a complete funnel of events: content views, searches, cart adds, checkout initiations, and completed purchases — enabling precise remarketing and ongoing optimisation.
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Key Features
- Full Meta Ads account setup and campaign architecture
- Three-objective strategy: Boost, Traffic, and Conversion campaigns
- A/B testing across multiple campaign variants and creative angles
- Meta Pixel implementation with full e-commerce funnel event tracking
- Landing page traffic campaigns with confirmed page view tracking
- Remarketing campaign retained for re-engaging warm audiences
- Iterative optimisation — underperforming campaigns paused, budget reallocated
Results — Feb. 2026
- Total investment: ~€680
- Total impressions: 81,802
- Total clicks: 18,961
- Average CTR: 6.92%
- Cost per click: 0.036 lei — exceptional efficiency
- Landing page views confirmed: 4489
- Checkout initiations: 138
- Direct bookings attributed via Meta: 20
- Total bookings generated (February): 27 — highest month on record
- Total revenue from Meta Ads: 50,250 lei (~€10,050)
- Average booking value: 2,512 lei per reservation
- Revenue booked for future stays: 38,500 lei (77% of monthly revenue)
- Advance booking window: average 62 days ahead of check-in
- Bookings covering stays across: February, March, April, June, July, September 2026
- Longest advance booking: 159 days ahead of check-in
The February data demonstrates a clear compounding effect of the Meta Ads campaigns: the majority of revenue generated in a given month is booked for future stays rather than immediate check-ins, creating a reliable forward pipeline. 77% of February’s revenue represents confirmed future income — validating the campaign’s role in building sustained occupancy well beyond the active month.
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Service
- Meta Ads (Facebook & Instagram)
- Campaign Strategy & Setup
- Pixel Implementation & Funnel Tracking
- A/B Testing & Optimisation
Let's talk about
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